Premium creatine in prime position amidst longevity boom
Creatine has grown at three times the wider supplements market rate in recent years (2022-2025) with new products…
Holland & Barrett reveals 6 key wellness trends for 2027
Its recently launched report highlights changing priorities across nervous system health, hydration, women’s health, muscle preservation and cardiovascular…
Hormonal health supplement launches target women at every life stage
From menstrual health and fertility to perimenopause and menopause, new product development increasingly reflects a more targeted understanding…
Optimum Nutrition launches Clear Whey in UK to capture ‘lifestyle performance’ market
Optimum Nutrition launched Clear Whey Protein in the UK, adding to its broader portfolio of clear protein products.…
Gut health trend enters new growth phase
Gut health industry – summaryGlobal gut health market now exceeds $71bn dollars worldwideCategory expected to surpass $105bn by…
Blend of reishi and four other mushrooms could reduce anxiety, says 12-week RCT
There were also significant reductions in physical fatigue. The mix, commercially available under the name Restake, consists of…