Orangetheory Adding Hyrox Training to Select Studios
As Hyrox scales into gyms and studios worldwide, Orangetheory becomes one of its most high-profile affiliate partners Hyrox…
Orangetheory’s New Campaign Spotlights Real People, Authentic Stories
Timed for the holidays and New Year’s rush, the boutique fitness giant’s newest ad campaign features the authentic…
Gym & Club Market Poised for Massive Growth in Next Decade, Report Reveals
The global health and fitness club market is projected to grow from $102 billion in 2024 to $235 billion…
Big-Box Gyms Are Creating Their Own Boutique Fitness Classes
Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market…
Boutique Fitness Is Growing Up, Yearly Data Suggests
Xplor Mariana Tek‘s 2026 Report shows boutique fitness entering a smarter, steadier phase, with attendance on track to…
Pilates Addiction Hits 100 Territories Sold Amid Fast Growth
Pilates Addiction is seeing explosive early franchise growth across the U.S. under parent company Sequel Brands Pilates Addiction…