Sony a7 V Still a Best-Selling Camera Despite ‘Significant’ Drop in Sales
After it topped Map Camera’s sales charts in December and outsold all four of the next best-selling cameras…
Cinematographer Bob Poole on Filming Elephants With FUJINON Duvo HZK25-1000mm – Respectful Wildlife Filmmaking
Emmy Award-winning cinematographer Bob Poole reveals how the FUJINON Duvo HZK25-1000mm, paired with the ARRI ALEXA 35, enabled…
A Wildlife Filmmaker Put a Fujifilm GFX100 II in the Path of Bull Elephants
Emmy Award-winning cinematographer Bob Poole loves elephants. He not only loves elephants but is also a world-leading expert…
Fujifilm X T50 Kit Hits Its Lowest Price In 30 Days During Amazon’s Black Friday Festival
The Fujifilm X T50 kit has quietly dropped to its lowest price in 30 days, right in the…
Can Fujifilm’s Nura Transform Healthcare With AI-Enabled Preventive Screening?
How do you create a use case for your products while taking elements from your culture to build…
The Color Science Behind the Most Popular 35mm Films Available Today
Film photography is popular for many reasons, but chief among them are color and grain: in short, the…
Fujifilm Opens ‘House of Photography’ Spaces in Barcelona and Porto
Fujifilm celebrated the opening of two new “House of Photography” spaces in Europe this week. The first was…
Fujifilm Issues Official Apology for Making Photography ‘Awesome’
Fujifilm India published a public “apology” on its Facebook account this morning, saying it is sorry for “making…
Fujifilm introduces FUJIFILM GFX ETERNA 55 filmmaking camera
FUJIFILM GFX ETERNA 55 is the company’s first digital camera dedicated to professional filmmaking FUJIFILM North America Corporation,…