Creatine chews: MuscleBlaze’s new launch to capture lifestyle, cognitive users
The company launched MuscleBlaze Creatine Chews, a chewable creatine tablet, in the Indian market late last month. Each…
NZ dietitians reveal the 10 best-value foods for healthy affordable meals
Their suggested basket centres on around 10 supermarket staples chosen for value, nutrition, shelf life and flexibility. A…
Study highlights variable synbiotic relationship of prebiotics and probiotics
Adults with obesity who consumed a dietary fiber supplement had positive effects on high-density lipoprotein cholesterol (HDL-C) and…
Australian and U.S. brands favored by Chinese supplement consumers
WPIC is a digital commerce and technology agency that helps global brands enter, scale, and manage their e-commerce…
Single-dose creatine before exercise may support strength training: Study
“Taken together, the data indicate that ingesting creatine before training may provide the most consistent acute strength benefit…
Novel Food approval in Great Britain for Sabinsa’s curcumin ingredient
The authorization, issued jointly by the Food Standards Agency (FSA) and Food Standards Scotland (FSS), permits Curcumin C3…
Krill oil outperforms fish oil in raising fatty acid plasma, with sex effects
Researchers from the Université de Sherbrooke in Canada conducted a 12-week randomized controlled trial in 72 healthy adults,…
Japan’s FFC uptake, South Korea’s health supplements production in nutra trends round-up
Both current users of and people with experience taking functional foods in Japan are more likely to be…
What The Ultra-Processed Foods Debate Still Gets Wrong
Ultra-processed foods under scrutiny gettyConsumers Don’t Eat Classifications. They Eat Diets. Today, the American Journal of Public Health…
“Added sugar? No papa”: How marketing shapes consumer perception of healthy brands
When the Food Safety and Standards Authority of India (FSSAI) recently asked The Whole Truth to drop the…
Mycogenius talks tackling the mushroom supplement transparency challenge
The Ireland-raised, Barcelona-based entrepreneur first became interested in mushrooms while developing his functional kombucha brand, a curiousity that…
Alzchem confronts capacity pressures as demand for creatine booms
“Creatine is skyrocketing,” said Robert Alber, vice president of human nutrition at the Alzchem Group. “New trends in…