Next-gen LBE VR | Hololabs Studio’s new attraction format
Combining the immersion of VR with the physicality of themed environments is an ongoing challenge for location-based entertainment…
Game Volt | launches active gaming attraction Battle Arcade
Game Volt, the product division of CONDUCTR, the UK-based innovation studio, has announced the release of Battle Arcade,…
How to create a commercially successful immersive experience
Commercial success metrics: look beyond attendance—track lifetime value, 4.5+ star reviews, customer acquisition cost (CAC), dwell time, and…
Los Angeles’s new Hospital of Emotions pop-up gives artists keys to the asylum – The Art Newspaper
It can be easy to knock “immersive” art experiences. Many are outrageously expensive, made for Instagram and making…
Why most immersive projects never get built
There is a reality in immersive and experiential development that the industry does not talk about enough: most…
Top 8 technology trends in the attractions industry for 2026
However, the industry often struggles to balance the high-quality production standards of temporary events with the operational precision…
Theme park apps | lessons from video game design
National Science and Media Museum, UK The National Science and Media Museum in Bradford closed in June 2023…
Pure Imagination Studios | interview with Joshua Wexler
This philosophy extends naturally into the realm of themed entertainment, a market Cuningham entered in 1986 through its…
Innovation in Blue Sky | Festival of Innovation
The Blue Sky thinking session at blooloop’s Festival of Innovation shared insights from guest speakers Kimberly Beneville, co-founder…