Procter & Gamble Backs Soap Opera Consisting of Micro-Episodes
Procter & Gamble’s newest soap opera doesn’t look anything like the sudsy dramas it has produced in the…
Short-Form ‘Microdramas’ Win Growing Support at TelevisaUnivision
JCPenney is betting on short stories — and hoping for long-term benefits. Spanish-language media giant TelevisaUnivision has created…