Wireless Festival Loses Pepsi Sponsorship Over Kanye West Booking
Pepsi is withdrawing its sponsorship of London’s Wireless Festival following criticism over the event’s decision to book Ye.…
Pepsi Cancels Sponsorship of U.K. Festival With Kanye West Headlining
The scheduled three-night headlining appearance by Ye, formerly Kanye West, at the Wireless Festival in London is only…
How the Cola Wars eventually ran out of fizz – The Irish Times
After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular marketing blowouts,…
Merchants of Myth: new report exposes plastic recycling as costly failure – Greenpeace
Amidst declining capacity, corporations ditch voluntary sustainability commitments, invest billions in plastic disinformation campaign A new report from…
A Pepsi Marketing Campaign Worth Half A Billion Dollars Included A Supersonic Collab
In the late ’90s, Pepsi found itself in dire straits. The age-old Coke versus Pepsi rivalry was in…
Top companies keep talking about AI – but can’t explain the upsides – The Irish Times
The biggest US-listed companies keep talking about artificial intelligence. But other than the “fear of missing out,” few…