Apollon x Stack3d Lionheart Champion’s Edition pre-workout
Apollon Nutrition has no shortage of intense pre-workouts, although the performance-focused Lionheart remains our favorite from the three-time…
Where to buy HTLT’s ferula hermonis root-based Ferula Max
Last month, we previewed HTLT’s Ferula Max, a remarkably simple but boldly promoted addition to the brand’s extensive…
Reese’s and Hershey’s Chocolate C4 Protein Shake in Europe
Authentic confectionery collaborations are often locked to certain markets and product formats, which made Cellucor’s international expansion of…
Optimum Nutrition Ultra-Filtered Milk Protein Shake + Fiber
Optimum Nutrition’s Gold Standard Protein Shake has been around for several years and is a great beverage version…
Drink Wholesome finally restocks its Strawberry Protein Powder
Drink Wholesome is a small New Hampshire company founded in 2020 by former ski racer Jack Schrupp, who…
Chosen Supps EAA+ Pump for recovery and greater pumps
Our first proper product preview from the upcoming Chosen Supps centered on Creatine, and there isn’t much mystery…
Barebells has opened a pop-up cafe that’s serving whipped cream-topped protein bars
Barebells, the maker of our number-one-rated protein bar in the world, has a low more to offer in…
Myprotein Whey Isolate is now a milkshake mix-in at Five Guys
Five Guys’ classic shakes are intentionally indulgent and completely customizable, with a creamy vanilla base and a tasty…
Optimum Nutrition’s milk protein-powered Essential Protein Powder
Optimum Nutrition is the brand behind the industry icon Gold Standard 100% Whey, and despite the company’s enormous…
Sony hunts for next Hello Kitty in character IP push
Media & Entertainment Japanese group aims to develop its own character franchises, targeting $63m in sales Nemu, a…
Cellucor’s more cost-effective C4 AlphaBomb Sport pre-workout
Cellucor went right to the premium end of the pre-workout category when it introduced C4 AlphaBomb, loading it…
Vyve delivers electrolytes and hydration in a tasty lollipop
Functional formats have become incredibly popular, obviously with protein and low calories, as has always been the case,…