Ex-Peloton Star Kendall Toole Launches Wellness App, Eyes In-Person Events
Toole’s NKO app integrates instructor-led workouts, recipes and mindfulness tools into one platform. More than anything, though, she…
Orangetheory’s New Campaign Spotlights Real People, Authentic Stories
Timed for the holidays and New Year’s rush, the boutique fitness giant’s newest ad campaign features the authentic…
Life Time Posts Strong Quarter, Eyes Longevity Expansion
Founder and CEO Bahram Akradi told analysts that Life Time’s premium, highly differentiated fitness and wellness offerings are…
BODi Relaunches P90X With New Instructor, Big-Name Partners
The at-home fitness giant is rebooting one of the most intense (and popular) home workouts ever made, and…
Sweatpals Raises $12M for Fast-Growing Social Fitness Platform
The Austin-based Sweatpals connects users with in-person fitness classes, events and experiences. It also offers back-end business tools…
Equinox Goes All-In on Women’s Health
Amid the women’s health boom, Equinox’s new program combines training, diagnostics and wearable data to support female members…
Boutique Fitness Is Growing Up, Yearly Data Suggests
Xplor Mariana Tek‘s 2026 Report shows boutique fitness entering a smarter, steadier phase, with attendance on track to…
Fitness Consumers Want More Than Just Workouts, Execs Say
ATN breaks down key takeaways gleaned from a consumer insights panel held at the recent invite-only Mindbody SA…
Pilates Addiction Hits 100 Territories Sold Amid Fast Growth
Pilates Addiction is seeing explosive early franchise growth across the U.S. under parent company Sequel Brands Pilates Addiction…