![\"The](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/10\/wwe-ai-storyline-wrestling.jpg\")
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\t\t\tIllustration by Tag Hartman-Simkins \/ Futurism. Source: Kevin Sabitus \/ Craig Ambrosio \/ WWE via Getty Images<\/p>\n
Whether you\u2019re a longtime fan or you couldn\u2019t care less, it\u2019s hard to deny how much skill<\/a> \u2014 and blood<\/a> \u2014 goes into professional wrestling.<\/p>\n Though plot lines are scripted ahead of time and the impacts are staged, the physicality is very real. At its highest level, pro wrestling is basically a decades-long soap opera acted out by highly-trained stuntmen, with improvisational elements in which the audience\u2019s reaction<\/a> and real-life injuries<\/a> can upend the plot in a moment\u2019s notice.<\/p>\n Pro wrestling is a global entertainment phenomenon, with traditions ranging from the Lucha Libre<\/a> of Mexico to the Puroresu<\/a> of Japan. But one of its largest wrestling markets<\/a> has long been the United States, where for decades the spectacle has been dominated by Worldwide Wrestling Entertainment (WWE.) <\/p>\n Though WWE has been shrouded in controversy<\/a> in recent years, it\u2019s also often delivered stupefying feats of red-blooded artistry, like when Steve Austin delivered a Stone Cold Stunner to then-CEO Vince McMahon<\/a>, or the time when Hulk Hogan drove a semi truck<\/a> into an ambulance carrying Dwayne \u201cThe Rock\u201d Johnson. (And who can forget a certain Hell in a Cell match<\/a> from 1998?) <\/p>\n It\u2019s safe to say these unhinged creative moments have defined the explosive American professional wrestling. But if the WWE\u2019s new chief creative officer \u2014 the former wrestler Paul \u201cTriple H\u201d Levesque \u2014 has his way, those high-octane twists could soon be dictated by an AI script writer.<\/p>\n As first reported by the Wrestling Observer<\/a>, Triple H has brought on Cyrus Kowsari as WWE\u2019s senior director of creative strategy, where he\u2019s been tasked with overseeing the company\u2019s transition to AI-based storytelling.<\/p>\n In a creative meeting back in September, Triple H reportedly introduced Kowsari to writers and producers as someone who would \u201clead WWE\u2019s transition into AI-based storytelling and integrate AI into creative services like video and graphics.\u201d He added that it was an \u201cinevitable shift\u201d in wrestling entertainment, according to the WO.<\/p>\n Kowsari will also act as the White House liaison to the WWE, mirroring Triple H\u2019s mind-boggling appointment<\/a> to president Donald Trump\u2019s Council on Sports, Fitness, and Nutrition. (The WWE is arguably the paragon of modern-day human growth hormone abuse<\/a>, which has led to an outsized number of tragic deaths<\/a>.)<\/p>\n To date, the WWE has already tried two AI writing experiments. The first, the WO reports, was a previously undisclosed system which was scrapped after it \u201ccouldn\u2019t understand wrestling storylines.\u201d The second was a partnership with a platform called Writer AI, which was fed a heaping dose of human-written WWE scripts, but hasn\u2019t quite been able to wrap its code around the tricky businesses of wrestling kayfabe<\/a>.<\/p>\n According to the WO, that AI script writer \u201cpitched a storyline where Bobby Lashley, who I guess AI thought was still with the company, could come back as a wrestler who was obsessed with Japanese culture and history. But the feeling is once bugs are worked out that AI will begin to have major impact on storyline direction.\u201d<\/p>\n