{"id":107014,"date":"2025-10-27T18:03:08","date_gmt":"2025-10-27T18:03:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/107014\/"},"modified":"2025-10-27T18:03:08","modified_gmt":"2025-10-27T18:03:08","slug":"nbc-news-addresses-low-trust-in-media-with-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/107014\/","title":{"rendered":"NBC News Addresses Low Trust In Media With Marketing Campaign"},"content":{"rendered":"

\n\tNBC News<\/a> unveiled a new marketing campaign on Monday that attempts to address low trust in news media, promoting the network as a place for \u201cfacts\u201d \u201cclarity\u201d and \u201ccalm.\u201d<\/p>\n

\n\tA 60-second spot<\/a> opens voices from ordinary Americans expressing frustration with the news environment, including one who says, \u201cI turned off news altogether,\u201d and another who says, \u201cIt\u2019s all bull-s\u2013.\u201d As one voice says, \u201cI\u2019m looking for some facts first,\u201d the images of NBC personalities appear, including Craig Melvin, Savannah Guthrie, Richard Engel, Kristen Welker and Tom Llamas<\/a>. <\/p>\n

\n\t\u201cIf we got clear facts, maybe we can calm down a little,\u201d one voice says.<\/p>\n

\n\tThe spot ends with the slogan \u201cFacts. Clarity. Calm\u201d and \u201cReporting for America.\u201d <\/p>\n

\n\tCesar Conde<\/a>, chairman of NBCUniversal News Group, wrote in a memo to employees, \u201cOver the past few months, we\u2019ve been listening closely to Americans, and what we\u2019ve heard is clear. People are not disinterested in news. Rather, they are hungry for civil discourse and trustworthy reporting that can empower them to make up their own minds. Exactly what NBC News stands for.\u202f\u201d<\/p>\n

\n\tThe TV spots will air nationally, during NFL games and on connected TV and streaming platforms. Print and digital will include a homepage \u201ctakeover\u201d of The New York Times, The New Yorker, Apple News, Yahoo and Vanity Fair. There also will be billboards in Times Square and other major markets, and radio and social media buys.<\/p>\n

\n\tThe campaign is the first significant marketing effort in years. DNA&STONE created the campaign from more than 60 interviews with Americans on their desire for fact-based reporting. <\/p>\n

\n\tConde\u2019s note and the ad spot are below:<\/p>\n

Hey All,\u00a0<\/p>\n

As we close out the final months of another strong year and look ahead to 2026, we\u2019re pleased to launch a new marketing campaign\u2014one that puts the spotlight on how\u202fNBC News\u202fbrings clarity and civility to our national conversation.\u00a0<\/p>\n

Over the past few months, we\u2019ve been listening closely to Americans, and what we\u2019ve heard is clear. People are not disinterested in news. Rather, they are hungry for civil discourse and trustworthy reporting that can empower them to make up their own minds. Exactly what NBC News stands for.\u202f\u00a0<\/p>\n

With our #1 reach and steadfast commitment to premium journalism, NBC News is uniquely positioned to meet this moment. The campaign,\u00a0Reporting for America, showcases our strength in delivering facts with clarity and calm that respects our audiences. It features voices of Americans whose views on news shaped our insights. You can preview the spots\u00a0here<\/a>.\u00a0<\/p>\n

Across NBC News, Telemundo, and Local, we\u2019re proud of what we\u2019ve accomplished in 2025, especially how we\u2019ve continued to lead in ratings and rankings across our shows and platforms in such a competitive landscape. This campaign will build on that success, reaching new audiences while reinforcing what makes us the nation\u2019s most viewed news organization. We look forward to sharing more details at our Chairman\u2019s Update later next week, which you will be getting invitations for shortly.\u202f\u00a0<\/p>\n

A special thanks to our marketing team for planning this effort so thoughtfully, and to all our teams throughout our organization for the work that makes this campaign\u2019s themes come to life every day.
\u00a0
Take care,\u00a0<\/p>\n

Cesar\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"NBC News unveiled a new marketing campaign on Monday that attempts to address low trust in news media,…\n","protected":false},"author":2,"featured_media":107015,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[65580,22817,93,61,60,22820,65581,282],"class_list":{"0":"post-107014","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-cesar-conde","9":"tag-electionline","10":"tag-entertainment","11":"tag-ie","12":"tag-ireland","13":"tag-nbc-news","14":"tag-tom-llamas","15":"tag-tv"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/107014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=107014"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/107014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/107015"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=107014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=107014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=107014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}