{"id":122873,"date":"2025-11-05T09:07:11","date_gmt":"2025-11-05T09:07:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/122873\/"},"modified":"2025-11-05T09:07:11","modified_gmt":"2025-11-05T09:07:11","slug":"its-so-hard-because-shes-there-but-you-cant-have-the-same-conversations-jill-keogh-on-losing-the-granny-who-inspired-her-beauty-brand-to-dementi","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/122873\/","title":{"rendered":"\u2018It\u2019s so hard because she\u2019s there, but you can\u2019t have the same conversations\u2019 \u2013 Jill Keogh on losing the granny who inspired her beauty brand to dementia"},"content":{"rendered":"<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-91174671_secondary indo-1d70522a_marginbottom4 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop4\" style=\"color:var(--color-primary-80)\" data-testid=\"title-summary\">\nJill Keogh\u2019s award-winning beauty brand Sadies Secrets was inspired by her glamorous granny, Sadie Rafter; still her most loyal customer in spite of living with dementia\n<\/p>\n<p><img decoding=\"async\" alt=\"Jill Keogh and her granny Sadie Rafter. Photo: Gerry Mooney\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/11\/0318a9b9-1159-4ce7-b55c-c6dbadb6d636.jpg\" loading=\"eager\" width=\"100%\" data-testid=\"article-image\"  \/><\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_caption1 indo-300db776_none indo-91174671_secondary indo-66f0fec7_regular indo-1d70522a_marginbottom0 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop3 indo-b48c4984_left\" style=\"color:var(--color-grey-60)\">Jill Keogh and her granny Sadie Rafter. Photo: Gerry Mooney<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Twenty minutes into our chat in a Dublin hotel about her beauty brand Sadies Secrets, inspired by her glamorous grandmother Sadie Rafter, entrepreneur Jill Keogh is in tears.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">\u201cI\u2019ve shown [the products] to her and I think she would really love them but she doesn\u2019t understand,\u201d she says, composing herself. \u201cIt is so hard because she\u2019s there, but you can\u2019t have the same conversations as before.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Jill Keogh\u2019s award-winning beauty brand Sadies Secrets was inspired by her glamorous granny, Sadie Rafter; still her most&hellip;\n","protected":false},"author":2,"featured_media":122874,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[93,61,60,6361],"class_list":["post-122873","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-ie","tag-ireland","tag-life-magazine"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/122873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=122873"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/122873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/122874"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=122873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=122873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=122873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}