{"id":124830,"date":"2025-11-06T10:54:15","date_gmt":"2025-11-06T10:54:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/124830\/"},"modified":"2025-11-06T10:54:15","modified_gmt":"2025-11-06T10:54:15","slug":"what-400-million-snapchat-perplexity-deal-means-for-users","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/124830\/","title":{"rendered":"What $400 Million Snapchat-Perplexity Deal Means for Users"},"content":{"rendered":"

Snapchat users will soon be able to use the app as an AI search tool.<\/p>\n

On Wednesday, the social media platform announced a deal to integrate Perplexity AI into Snap’s search engine. Perplexity is paying Snap $400 million in cash and equity over a year.<\/p>\n

“Perplexity’s AI-powered answer engine will let Snapchatters ask questions and get clear, conversational answers drawn from verifiable sources, all within Snapchat,” Snap said in the Wednesday press release.<\/p>\n

The companies plan to roll out the Perplexity search engine in early 2026, per the release.<\/p>\n

A Perplexity spokesperson told Business Insider that user data from Snapchat would not be used for training its AI.<\/p>\n

“Our goal is to make AI more personal, social, and fun \u2014 woven into the fabric of your friendships, Snaps, and conversations,” Snap’s CEO, Evan Spiegel<\/a>, said in the release.<\/p>\n

On Wednesday, Snap reported third-quarter revenue of $1.51 billion, a 10% increase compared to the same period last year. Its monthly active users increased 7% year-over-year to 943 million.<\/p>\n

Snap’s stock price surged more than 17% in after-hours trading on Wednesday. Shares are down more than 35% this year.<\/p>\n

Related stories<\/p>\n

\"\"\/<\/p>\n

Business Insider tells the innovative stories you want to know<\/p>\n

\"\"\/<\/p>\n

Business Insider tells the innovative stories you want to know<\/p>\n

The Perplexity-Snapchat tieup follows the lead of other social media platforms, such as Meta and X, that have integrated AI chatbots into their app interfaces.<\/p>\n

In April 2024, Meta introduced the Meta AI chatbot on its applications, including Instagram, WhatsApp, and Facebook. The chatbot received mixed reviews<\/a> from users, some of whom complained about it being activated unnecessarily and hindering the app experience.<\/p>\n

In December, Elon Musk’s X launched the Grok chatbot<\/a> on its app for all free users, which he called a “politically incorrect” alternative to other chatbots.<\/p>\n

The Perplexity deal comes as Snap is seeing a change in how its users interact<\/a>. Spiegel said on Wednesday’s earnings call that there has been an “engagement shift from things like friend stories to content posted on Spotlight.”<\/p>\n

Spotlight is Snapchat’s public discover page, where users can view short, entertaining videos, similar to TikTok’s “For You Page,” or Instagram’s Reels.<\/p>\n

The company plans to introduce features like games and conversation starters to reignite connections between users.<\/p>\n","protected":false},"excerpt":{"rendered":"Snapchat users will soon be able to use the app as an AI search tool. On Wednesday, the…\n","protected":false},"author":2,"featured_media":124831,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,218,219,61,60,80],"class_list":{"0":"post-124830","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-ie","12":"tag-ireland","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/124830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=124830"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/124830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/124831"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=124830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=124830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=124830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}