{"id":130166,"date":"2025-11-09T09:31:09","date_gmt":"2025-11-09T09:31:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/130166\/"},"modified":"2025-11-09T09:31:09","modified_gmt":"2025-11-09T09:31:09","slug":"apple-services-chief-eddy-cue-says-no-to-netflix-disney-and-amazon-prime-video-like-strategy-i-dont-want-to-say-no-forever-but","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/130166\/","title":{"rendered":"Apple services chief Eddy Cue says \u2018No\u2019 to Netflix, Disney+ and Amazon Prime Video-like strategy: \u2018I don\u2019t want to say no forever but\u2026\u2019"},"content":{"rendered":"<p> <img src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/11\/apple-tv.jpg\" alt=\"Apple services chief Eddy Cue says \u2018No\u2019 to Netflix, Disney+ and Amazon Prime Video-like strategy: \u2018I don\u2019t want to say no forever but\u2026\u2019\" decoding=\"async\" fetchpriority=\"high\"\/> <a href=\"https:\/\/timesofindia.indiatimes.com\/topic\/apple\" styleobj=\"[object Object]\" class=\"\" commonstate=\"[object Object]\" frmappuse=\"1\" rel=\"nofollow noopener\" target=\"_blank\">Apple<\/a> executive Eddy Cue, who oversees the company\u2019s services business, has dismissed speculation that Apple TV will introduce an advertising-supported tier like Netflix, Disney+ and Amazon Prime Video or engage in a major acquisition of a content library like Warner Bros. Discovery (WBD) or Disney. In an interview this week with Screen International, Cue reaffirmed Apple&#8217;s commitment to its current content strategy.<\/p>\n<p>No plans for an ad tier \u2018at this time\u2019<\/p>\n<p>Apple TV+ remains the only major streaming platform without a lower-priced, ad-supported subscription option, a strategy embraced by nearly all of its main competitors. When pressed on whether Apple TV+ has an ad tier planned, Cue was clear:\u201cNothing at this time. Again, I don\u2019t want to say no forever, but there are no plans,\u201d Cue responded. He added that if Apple can remain aggressive with its pricing, \u201cit\u2019s better for consumers not to get interrupted with ads.\u201dWhile Apple TV+ is ad-free, the company does sell advertisements on its live sports programming, such as MLS and the upcoming Formula 1 coverage.<\/p>\n<p>Apple&#8217;s Secret 3-Year Plan: A New iPhone Era is Coming!<\/p>\n<p>Acquisitions: Build, not buy<\/p>\n<p>Cue was also dismissive of the rampant industry speculation suggesting Apple might make a bid for a major studio or content library, such as WBD, A24, or even Disney. Many analysts believe a large acquisition would help Apple TV+ quickly expand its smaller content library to compete with streaming giants.\u201cSame answer as before, but you\u2019ve got to look at Apple from a historical point of view,\u201d Cue said. \u201cWe don\u2019t do a lot of major acquisitions. We do very small acquisitions in general, not related to Apple TV, so I don\u2019t see that happening because we like what we\u2019re doing. We\u2019re building and we\u2019ll continue building from that,\u201d he added.Apple&#8217;s largest acquisition to date was the $3 billion purchase of Beats in 2014.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple executive Eddy Cue, who oversees the company\u2019s services business, has dismissed speculation that Apple TV will introduce&hellip;\n","protected":false},"author":2,"featured_media":130167,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[76071,3281,936,76072,3288,9618,47471,61,60,1868,80],"class_list":["post-130166","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ad-supported-streaming","tag-amazon-prime-video","tag-apple","tag-apple-services","tag-apple-tv","tag-disney","tag-eddy-cue","tag-ie","tag-ireland","tag-netflix","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/130166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=130166"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/130166\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/130167"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=130166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=130166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=130166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}