Hailey Bieber has enjoyed huge success with her brand<\/p>\n
Hailey Bieber wouldn’t have considered selling Rhode for less than $1 billion.<\/p>\n
The 28-year-old model announced plans to sell her skin care brand to beauty company E.l.f. for $1 billion earlier this year, and Hailey has now revealed that she had no real ambition to sell the company before receiving the eye-watering offer.<\/p>\n
Hailey – who is married to pop star Justin Bieber – told GQ: “I always said that I would never sell the company unless it was a billion dollars.<\/p>\n
“I was just like, it\u2019s going to be this or I am not doing it. That was my goal. But also it was not always entirely my goal to sell the company.<\/p>\n
“I thought if the right opportunity came along and the right home for it came along, then I would definitely consider it. And I think with E.l.f., all of the boxes that I would want to check to find a home for it, they checked them and then some.<\/p>\n
“But of course when you hear that it\u2019s a real thing and the number is real and that\u2019s a real situation being put in front of you, it\u2019s definitely like, Whoa. Okay. It is very cool.”<\/p>\n
Rhode launched at Sephora stores earlier this month, and Hailey admits that the brand’s success has exceeded her own expectations.<\/p>\n
The model said: “For me, everything with Rhode, I have my hopes for it, and then I feel like it always exceeds my hopes and expectations. Everything that has happened with this brand has far eclipsed anything I could have ever dreamed of and hoped for.<\/p>\n
“With Sephora, I personally wasn\u2019t expecting that to be the result. Obviously, I really wanted to push it and have it be the best launch that we could have it be. I really wanted it to be the biggest launch in Sephora\u2019s history. I was hopeful that we would do that and that we could do that, but I thought because it was going to be on shelves, maybe it would take away a little bit of the desire to get it so quickly, because it would be in stock and it would be in stores. So I definitely was still surprised to see it go the way that it did.”<\/p>\n","protected":false},"excerpt":{"rendered":"Hailey Bieber has enjoyed huge success with her brand Hailey Bieber wouldn’t have considered selling Rhode for less…\n","protected":false},"author":2,"featured_media":135075,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[2476,321,3109,93,3113,61,3107,60,43,3110,3108,3111,3112,268],"class_list":["post-135074","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-breaking-news","tag-celebrities","tag-daily-news","tag-entertainment","tag-global-news","tag-ie","tag-inkl","tag-ireland","tag-news","tag-news-app","tag-news-headlines","tag-news-today","tag-today-news","tag-world-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/135074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=135074"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/135074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/135075"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=135074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=135074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=135074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}