Demoff said that Arteta and McVay’s competitive nature “is what drives them”. It is now driving the rest of the organisation too, as the working relationship between KSE’s most prominent coaches embodies how the group wants all of its staff to operate.<\/p>\n
Besides KSE’s annual team summit, the cross-sport connections are more organic than prescriptive. But when those opportunities arise, such as the Rams’ recent London game, their staff are encouraged to share ideas and insights, to “think bigger picture and connect dots”.<\/p>\n
Before the Rams’ first London game in 2012, they trained at Arsenal’s training base and saw their players wearing tracking devices. The Rams introduced them in 2013, allowing them to monitor player workload, and the team has since suffered the fewest injuries in the NFL.<\/p>\n
Once when Arsenal trained at the Rams’ facility, Arteta noticed the number of cameras filming the players and said “this is the sort of thing that we need to do”.<\/p>\n
Some of Demoff’s closest friends in the industry are at the San Francisco 49ers, who now own Leeds United and Rangers too,<\/a> but “we’re all competitors. There’s only so much people are willing to share, whereas here, there is no limit. Everybody realises that being an open book makes us all better”.<\/p>\n In recent years, the vision of Stan and Josh Kroenke has been to bring KSE’s teams and entities closer together, in terms of both sport and commercially.<\/p>\n