{"id":137308,"date":"2025-11-13T09:24:09","date_gmt":"2025-11-13T09:24:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/137308\/"},"modified":"2025-11-13T09:24:09","modified_gmt":"2025-11-13T09:24:09","slug":"zappar-and-io-tt-partner-to-elevate-qr-code-accessibility-in-connective-packaging","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/137308\/","title":{"rendered":"Zappar and io.tt partner to elevate QR code accessibility in connective packaging"},"content":{"rendered":"<p>Zappar, creators of Zapvision and Accessible QR (AQR) technology, and io.tt, the connected packaging platform born out of the SharpEnd creative studio, have joined forces to accelerate the rollout of vision inclusive, connective packaging. <\/p>\n<p>The partnership provides a single pathway for brands to deliver digital experiences, in which consumers with visual impairments can independently access product information and engagement opportunities.<\/p>\n<p>Dale Harper, head of design at io.tt, tells Packaging Insights: \u201cThe primary objective is to make AQR codes a useful tool for consumers, which io.tt and Zappar enable at scale. Adding codes onto packaging, while still being a clear and aesthetically pleasing touchpoint, can be difficult, but aligning colors or using brand motifs can help to make QR codes more integrated.\u201d<\/p>\n<p>\u201cAn AQR code for sighted users functions in the same way as a regular QR code. They scan with their camera app, and it opens an experience. For visually impaired users, they unlock useful product information that they couldn\u2019t access previously.\u201d<\/p>\n<p>Connectivity for all<\/p>\n<p>AQR codes from Zappar are developed based on the global GS1 Digital Link standard, enhancing ordinary QR codes with a small \u201cdot-dot-dash\u201d corner pattern that makes them detectable from greater distances.<\/p>\n<p>                          <a href=\"https:\/\/www.spg-pack.com\/en\/sustainable-solutions-that-make-a-difference-eco-rec-and-co\u2082\/?utm_source=PI10&amp;utm_medium=PI10&amp;utm_campaign=PI10\" data-link=\"https:\/\/www.spg-pack.com\/en\/sustainable-solutions-that-make-a-difference-eco-rec-and-co\u2082\/?utm_source=PI10&amp;utm_medium=PI10&amp;utm_campaign=PI10\" data-id=\"9513\" target=\"_blank\" style=\"cursor:pointer\" rel=\"nofollow noopener\"><\/p>\n<p>                          <\/a><\/p>\n<p>The technology offers structured, accessible product information, such as ingredients, allergens, and usage instructions, through accessibility apps including Be My Eyes, Microsoft Seeing AI, and Envision.<\/p>\n<p>Max Dawes, chief operating officer at Zappar, tells us: \u201cAccessibility shouldn\u2019t come at the expense of design, it should be part of it. The AQR format is deliberately minimal. That means brands can maintain full creative control and existing workflows while making packaging inclusive by design.\u201d<\/p>\n<p>\u201cAccess to product information should be a basic human right. We\u2019re helping brands make inclusion part of their connected packaging strategy \u2014 simply, globally, and at scale. Through io.tt\u2019s platform, AQRs can now be managed, localized, and updated at scale, ensuring accessibility, compliance, and brand storytelling all work together seamlessly.\u201d<\/p>\n<p>AQRs can support brands by delivering compliant and scalable digital experiences across stock keeping units, markets, and languages.<\/p>\n<p>\u201cOur partnership brings the worlds of form and function together and makes it easier to hit the mark on both. Moving forward, AQR codes should be seen as an essential always-on touchpoint,\u201d says Harper.<\/p>\n<p>\u201cAs accessibility becomes embedded into connected packaging, design will evolve toward inclusive, intelligent packs that serve every consumer equally,\u201d Dawes concludes.<\/p>\n","protected":false},"excerpt":{"rendered":"Zappar, creators of Zapvision and Accessible QR (AQR) technology, and io.tt, the connected packaging platform born out of&hellip;\n","protected":false},"author":2,"featured_media":137309,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[79397,61,10585,60,79398,80,79399],"class_list":{"0":"post-137308","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-accessible-packaging","9":"tag-ie","10":"tag-inclusive-design","11":"tag-ireland","12":"tag-qr-codes","13":"tag-technology","14":"tag-zappar"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/137308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=137308"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/137308\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/137309"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=137308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=137308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=137308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}