{"id":139731,"date":"2025-11-14T16:33:20","date_gmt":"2025-11-14T16:33:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/139731\/"},"modified":"2025-11-14T16:33:20","modified_gmt":"2025-11-14T16:33:20","slug":"youtube-creators-debut-shows-and-trevor-noah-special","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/139731\/","title":{"rendered":"YouTube Creators Debut Shows and Trevor Noah Special"},"content":{"rendered":"

\n\tAs YouTube<\/a> becomes a dominant force in entertainment<\/a>, it is taking a cue from some of its more traditional competitors, previewing a slate of exclusive shows spanning genres, from preschool fare and Christmas specials, to nature docuseries, stand-up comedy and late-night.<\/p>\n

\n\tWhile the Google-owned video giant has holds its massive Brandcast event each May, that serves as more of a celebration of the creator economy. On Thursday, in the Metrograph on New York\u2019s Lower East Side, it gathered an intimate crowd of Madison Ave. heavyweights and some of its top creators to \u201cgive you something that you\u2019ve never seen before,\u201d as Google president of Americas and Partners Sean Downey told the audience.<\/p>\n

\n\t\u201cThe number one thing I hear from you as advertisers and partners is, how can I do more with creators, to get integrated, to be a part of this authentic storytelling, other than just running advertising like I always have, and this is our entry into that,\u201d Downey says. \u201cI want you to see what the content looks like, what it feels like, how it\u2019s coming, and then you can start to brainstorm ideas to be a part of that incredible storytelling.\u201d<\/p>\n

\n\tWhat followed were sizzle reels, extended previews, and conversations with top YouTube talent, from Huge If True host Cleo Abram and Brave Wilderness host Mark Vins, to former Daily Show host turned podcaster and creator Trevor Noah<\/a>.<\/p>\n

\n\tJulian Shapiro-Barnum of Recess Therapy hosted the event and also debuted some news of his own: He is planning a true live late night show for the platform, Outside Tonight, which will run weekly and take place in New York City parks and on the streets.<\/p>\n

\n\t\u201cThe internet has amazing things on it. It has talk shows, live music, stand up, comedy. But what was so special about classic late night is it brings all those things together under one roof,\u201d Shapiro-Barnum told the crowd. \u201cSo what we\u2019re doing with Outside Tonight is bringing the full breath of classic late night to the digital age for the first time. It\u2019s going to be weekly live shows set all around New York City, featuring real New Yorkers, star studded interviews, live musical performance, games featuring the audience and music.\u201d<\/p>\n

\n\tSomeone who knows a thing or two about late night was also in attendance: Trevor Noah, the former Daily Show host. Noah announced that he was going to debut a stand-up special that he shot in his native South Africa on the platform.<\/p>\n

\n\tNoah sung the praises of the platform, touting its global reach as a big part of why he has become so successful as a touring comic.<\/p>\n

\n\t\u201cIt was massive,\u201d Noah told the audience. \u201cEven when I joined The Daily Show, for instance, I put The Daily Show on YouTube, which a lot of people were confused by. They were like, \u2018but you\u2019re on a channel?\u2019 And I was like, \u2018yes, it\u2019s not where all the eyeballs are, though.\u2019<\/p>\n

\n\t\u201cIt was to my detriment, because people were like, I love your show on YouTube and I was like, that doesn\u2019t help the ratings,\u201d he added. \u201cBut it helped the show, funny enough. And I think that\u2019s something that I\u2019ve always loved over time.\u201d<\/p>\n

\n\tAmong the other previews the platform highlighted were new episodes of Brittany Broski\u2019s Royal Court, a special from Vins called Ridge to Reef, new episodes of Deestroying\u2019s 1v1, Dhar Mann\u2019s 7 Days of Christmas, and a special from Ms. Rachel about friendship.<\/p>\n

\n\t\u201cThere is an insatiable demand from both viewers and brands for the\u00a0creator-led, discoverable programming that is shaping culture,\u201d said Tara Walpert Levy, YouTube\u00a0vp of Americas. \u201cThese next-generation studios, where\u00a0creators drive every aspect of production \u2013 vision, execution, on-air performance, fan connection \u2013 are what is driving\u00a0 must-see entertainment today.\u201d<\/p>\n

\n\tIt\u2019s a future that Noah told the crowd he has wholeheartedly embraced since leaving traditional media (mostly) behind.<\/p>\n

\n\t\u201cI cannot see any other possibility than a creator-run economy and a creator-run world, where the audience, the brands and the creators themselves operate in beautiful verticals that aren\u2019t like they once were,\u201d he said. \u201cIt\u2019s not a slam against anything else, it\u2019s just that things evolve over time, you know. <\/p>\n

\n\t\u201cAt some point we all used to listen to music that was just on the radio, and now you can stream your song, your album, your music, and I think music has been better for it in many ways. It means you get to enjoy what you enjoy, and then discover things in and around it. And so I am really excited for that.\u201d<\/p>\n

\n\tOr as he called out as an \u201cadvantage\u201d YouTube has over traditional media.<\/p>\n

\n\t\u201cThe person can meet the content when they need to meet the content, and the content can meet them when they need to,\u201d he said. \u201cWhereas sometimes, and we\u2019ve seen this in legacy media, great TV shows have died just because they were put in the wrong time slot.\u201d<\/p>\n

\n\tOr as YouTube CEO Neal Mohan told The Hollywood Reporter in last month\u2019s cover story<\/a>: \u201cAs you\u2019ve no doubt observed, many people who came from that linear background have found lots of success on YouTube and been able to control their destiny and their creative ambitions.\u201d<\/p>\n

\n\tYouTube\u2019s message to Madison Ave. is that the future is now.<\/p>\n","protected":false},"excerpt":{"rendered":"As YouTube becomes a dominant force in entertainment, it is taking a cue from some of its more…\n","protected":false},"author":2,"featured_media":139732,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[321,93,61,60,13478,79922,4621],"class_list":{"0":"post-139731","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-celebrities","9":"tag-entertainment","10":"tag-ie","11":"tag-ireland","12":"tag-late-night-tv","13":"tag-trevor-noah","14":"tag-youtube"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/139731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=139731"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/139731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/139732"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=139731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=139731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=139731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}