{"id":140861,"date":"2025-11-15T07:56:15","date_gmt":"2025-11-15T07:56:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/140861\/"},"modified":"2025-11-15T07:56:15","modified_gmt":"2025-11-15T07:56:15","slug":"ai-makes-its-way-into-k-dramas-as-new-narrative-tool","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/140861\/","title":{"rendered":"AI makes its way into K-dramas as new narrative tool"},"content":{"rendered":"<p class=\"editor-p\">It is amazing to watch how rapidly language-based artificial intelligence (AI) has seeped into everyday life. People now turn to AI for almost everything, from summarizing reports to planning their weekend. Some seek help with deeply personal issues, including health or relationships.<\/p>\n<p class=\"editor-p\">This shift is now beginning to appear in Korean drama narratives.<\/p>\n<p class=\"editor-p\">In the second episode of Tving\u2019s 16-part romantic comedy &#8220;Nice to Not Meet You,&#8221; Lim Hyun-joon (Lee Jung-jae), a middle-aged actor facing an identity crisis, consults an AI chatbot for career advice.<\/p>\n<p class=\"editor-p\">The series follows Hyun-joon, who has played only one role throughout his career \u2014 a detective. The character makes him both famous and wealthy, but has also left him creatively stagnant. His failed attempts to branch out into new roles leave him frustrated, anxious and increasingly depressed.<\/p>\n<p class=\"editor-p\">In the third episode, the AI reappears as Hyun-joon seeks guidance on what to wear and how to style his hair for a blind date with journalist Wi Jeong-shin.<\/p>\n<p class=\"editor-p\">&#8220;Nice to Not Meet You&#8221; isn\u2019t the only drama featuring interactions with AI. Netflix\u2019s original fantasy romance, &#8220;Genie, Make A Wish&#8221; (2025), starring Kim Woo-bin and Suzy, includes a scene in which the lamp genie (Kim Woo-bin) consults AI regarding human wishes.<\/p>\n<p class=\"editor-p\">For AI advocates and everyday users, these scenes may feel ordinary. But for more skeptical viewers, they raise intriguing questions. What are writers trying to say? Are these moments simply reflecting a new reality in which everyone relies on AI? Or are they subtle product placements for AI companies?<\/p>\n<p class=\"editor-p\">Critics say the trend reflects how quickly AI has become a fixture of modern life.<\/p>\n<p class=\"editor-p\">\u201cIt\u2019s hard to imagine life without AI now,\u201d cultural critic Kim Kyo-seok said. \u201cIts presence in dramas is simply mirroring the world we live in. You&#8217;ll see more of that coming.\u201d<\/p>\n<p><img src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/11\/4e0c0323-17ae-4467-ad0c-bcd01c6bdd68.jpg\" style=\"display:block;height:auto\" alt=\"Actor Lee Jung-jae talks to language-based artificial intelligence in a scene from 'Nice to Not Meet You.' Courtesy of Tving\" loading=\"eager\" decoding=\"async\" width=\"1127\"\/><\/p>\n<p>Actor Lee Jung-jae talks to language-based artificial intelligence in a scene from &#8220;Nice to Not Meet You.&#8221; Courtesy of Tving<\/p>\n<p class=\"editor-p\">Another critic, Jung Duk-hyun, agreed. \u201cLiterally everyone uses generative AI to ask random questions or even to consult about personal problems. That reality is naturally being reflected in dramas.\u201d<\/p>\n<p class=\"editor-p\">However, Jung noted that the use of AI in these series may serve more than one purpose.<\/p>\n<p class=\"editor-p\">\u201cIt can also function as marketing,\u201d he said, pointing out that Perplexity Korea participated in production support for the dramas.<\/p>\n<p class=\"editor-p\">He added that in &#8220;Nice to Not Meet You,&#8221; AI also plays a narrative role. \u201cLim Hyun-joon is portrayed as lonely,\u201d Jung said. \u201cHe doesn\u2019t have many people around him to talk to. The writer may have used AI to emphasize that loneliness.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"It is amazing to watch how rapidly language-based artificial intelligence (AI) has seeped into everyday life. People now&hellip;\n","protected":false},"author":2,"featured_media":140862,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,218,219,61,60,80],"class_list":{"0":"post-140861","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-ie","12":"tag-ireland","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/140861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=140861"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/140861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/140862"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=140861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=140861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=140861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}