{"id":142461,"date":"2025-11-16T06:52:10","date_gmt":"2025-11-16T06:52:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/142461\/"},"modified":"2025-11-16T06:52:10","modified_gmt":"2025-11-16T06:52:10","slug":"the-ai-tools-that-are-transforming-market-research","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/142461\/","title":{"rendered":"The AI Tools That Are Transforming Market Research"},"content":{"rendered":"<p class=\"Paragraph_text__yGFNO\" data-first-paragraph=\"true\">Custom market research has always been notoriously slow and costly to conduct, often requiring many months and significant investments. As a result, marketers have made many strategic decisions without the benefit of timely external insights. But as we argued in our recent HBR article, \u201c<a href=\"https:\/\/hbr.org\/2025\/05\/how-gen-ai-is-transforming-market-research\" class=\"ContentLink_anchor__Q6_U6\" rel=\"nofollow noopener\" target=\"_blank\">How Gen AI is Transforming Market Research<\/a>,\u201d\u00a0gen AI is transforming the collection, creation, and analysis of consumer and market insights\u2014the lifeblood of strategic marketing. We\u2019re not alone in making that argument: Since our article\u2019s publication, for example, both <a href=\"https:\/\/a16z.com\/ai-market-research\/\" class=\"ContentLink_anchor__Q6_U6\" rel=\"nofollow noopener\" target=\"_blank\">Andreesen Horowitz<\/a> and <a href=\"https:\/\/foundationcapital.com\/how-ai-agents-will-redefine-user-research\/\" class=\"ContentLink_anchor__Q6_U6\" rel=\"nofollow noopener\" target=\"_blank\">Foundation Capital<\/a> have published investment theses predicting that gen AI will dramatically transform the $140 billion global market-research industry.<\/p>\n","protected":false},"excerpt":{"rendered":"Custom market research has always been notoriously slow and costly to conduct, often requiring many months and significant&hellip;\n","protected":false},"author":2,"featured_media":142462,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,218,219,61,60,80],"class_list":{"0":"post-142461","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-ie","12":"tag-ireland","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/142461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=142461"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/142461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/142462"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=142461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=142461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=142461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}