{"id":152679,"date":"2025-11-21T22:30:12","date_gmt":"2025-11-21T22:30:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/152679\/"},"modified":"2025-11-21T22:30:12","modified_gmt":"2025-11-21T22:30:12","slug":"digital-wallets-transform-south-african-retail-ahead-of-black-friday-2025-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/152679\/","title":{"rendered":"Digital wallets transform South African retail ahead of Black Friday 2025"},"content":{"rendered":"<p>\n\t\tLocal data reveals nearly R7 million in September crypto transactions*, as 31 000 merchants accept digital money through platforms like Binance Pay.\n\t<\/p>\n<p>As South Africa counts down to Black Friday, digital wallets are fast emerging as a key driver of new retail behaviour.<\/p>\n<p>Data from FiveWest, a South African <a href=\"https:\/\/accounts.binance.com\/en\/register?utm_source=citizen_za_direct\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">cryptocurrency<\/a> <a href=\"#_msocom_1\">[1]<\/a>\u00a0trading platform, shows nearly R7 million in crypto transactions in September alone, with more than 31 000 merchants now accepting digital payments through platforms like Binance Pay.<\/p>\n<p>This year, Black Friday is about more than the discounts. With cryptocurrency adoption surging, digital assets are set to play a transformative role in shaping how South Africans shop. <\/p>\n<p>Sub-Saharan Africa has become the<a href=\"https:\/\/www.chainalysis.com\/blog\/subsaharan-africa-crypto-adoption-2025\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\"> third-fastest-growing crypto region globally, <\/a>driven by strong retail activity. The region recorded over<a href=\"https:\/\/www.chainalysis.com\/blog\/subsaharan-africa-crypto-adoption-2025\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\"> $205 billion<\/a> in on-chain value, representing a 52% increase from last year, with South Africa standing out for its advanced regulatory framework.<\/p>\n<p>\u201cCrypto is no longer on the fringes of the financial system \u2013 it\u2019s at the heart of how a growing number of Africans are spending and saving,\u201d said Larry Cooke, Binance Africa. \u201cWith recent expansions in crypto payments, this Black Friday will be a litmus test for how digital assets can scale in high-volume retail environments.\u201d<\/p>\n<p>A key driver of this shift is <a href=\"https:\/\/pay.binance.com\/en-ZA\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Binance Pay<\/a>, which is enabling crypto payments across both e-commerce platforms and local brick-and-mortar stores. Consumers are now using digital assets for everyday purchases, from groceries and petrol to flights and education fees.<\/p>\n<p>Globally, Binance Pay transactions for Black Friday increased by 144% between 2023 and 2024.<\/p>\n<p>According to internal data from FiveWest, crypto payments in South Africa grew sixfold from January to September 2025. Transactions increased from 232 payments worth nearly R640 000 to 1 309 payments totalling just over R6.5 million. The data also indicates that crypto is increasingly being used for business-to-business payments, not just consumer transactions.<\/p>\n<p>Crypto in retail ahead of Black Friday and beyond<\/p>\n<p>The integration of cryptocurrency into retail is expanding, driven by technology and evolving consumer preferences. Key trends influencing this Black Friday include:<\/p>\n<p>Crypto rewards on everyday purchases: Shoppers earn incentives, such as 50% cashback, when paying with crypto at participating merchants.<\/p>\n<p>More spending options: With over 31 000 merchants now accepting crypto, consumers can shop online and in-store for essentials and big-ticket items alike.<\/p>\n<p>Enhanced security: Payments are encrypted and secure, reducing the risk of fraud during high-volume shopping periods.<\/p>\n<p>Instant settlement in ZAR: Crypto payments are settled instantly, allowing merchants to receive funds immediately and shoppers to enjoy faster checkouts.<\/p>\n<p>Rise in stablecoins:. Recent data shows USDT and USDC transactions growing 50% month-on-month since October 2023.<\/p>\n<p>\u201cThis Black Friday is more than a shopping milestone; it marks a shift toward a future where digital assets and everyday commerce seamlessly converge,\u201d Cooke added. \u201cWith platforms like Binance Pay leading the way, consumers can look forward to a faster, safer, and more rewarding retail experience powered by crypto.\u201d<\/p>\n<p>Experience the best of crypto with Binance. <a href=\"https:\/\/accounts.binance.com\/en\/register?utm_source=citizen_za_direct\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Sign up now<\/a><a href=\"#_msocom_2\">[2]<\/a>.<\/p>\n<p>\n\t\tContent supplied by our select Partners and paid for content ad advertisement.\t<\/p>\n","protected":false},"excerpt":{"rendered":"Local data reveals nearly R7 million in September crypto transactions*, as 31 000 merchants accept digital money through&hellip;\n","protected":false},"author":2,"featured_media":152680,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[61,60,202,12272,80],"class_list":{"0":"post-152679","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-ie","9":"tag-ireland","10":"tag-mobile","11":"tag-sponsored-content","12":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/152679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=152679"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/152679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/152680"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=152679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=152679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=152679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}