{"id":154811,"date":"2025-11-23T04:01:36","date_gmt":"2025-11-23T04:01:36","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/154811\/"},"modified":"2025-11-23T04:01:36","modified_gmt":"2025-11-23T04:01:36","slug":"tiktok-dominance-and-ai-companionship","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/154811\/","title":{"rendered":"TikTok dominance and AI companionship"},"content":{"rendered":"

Thailand has officially entered the era of a fully digital society, according to the latest joint report by DataReportal, Meltwater and We Are Social. With 67.8 million internet users \u2014 a staggering 94.7% of the population \u2014 the country is witnessing profound shifts in media consumption, shopping behaviour and the adoption of AI.<\/p>\n

\"Inside\n <\/p>\n


\nWomen dominate Thailand\u2019s social media space<\/p>\n

In 2025, Thais hold 56.6 million social media accounts, a jump of 15% from the previous year, representing 79.1% of the population. The typical Thai uses 7.3 platforms per month and spends 20 hours 45 minutes weekly online.<\/p>\n

\"Inside\n <\/p>\n

A key finding:<\/p>\n


\n\tWomen account for 55.2% of social media users
\n\tMen account for 44.8% <\/p>\n


\nPlatform battleground: TikTok wins hearts, YouTube wins time<\/p>\n

Thais ranked TikTok their most loved platform, with 30.3% saying it is their favourite, ahead of:<\/p>\n


\n\tFacebook \u2013 29.2%
\n\tInstagram \u2013 13.3%
\n\tLINE \u2013 10.4%
\n\tMessenger \u2013 4.8%
\n\tX (Twitter) \u2013 3.3% <\/p>\n

TikTok also boasts the highest number of ad-reachable users at 56.6 million accounts.<\/p>\n

\"Inside\n <\/p>\n

When measuring actual time spent on Android devices, Thais spend most of their day on YouTube:<\/p>\n


\n\tYouTube \u2013 58 minutes\/day
\n\tFacebook \u2013 57 minutes\/day
\n\tInstagram \u2013 48 minutes\/day
\n\tTikTok \u2013 47 minutes\/day
\n\tWhatsApp \u2013 35 minutes\/day
\n\tLINE \u2013 27 minutes\/day <\/p>\n","protected":false},"excerpt":{"rendered":"Thailand has officially entered the era of a fully digital society, according to the latest joint report by…\n","protected":false},"author":2,"featured_media":154812,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,218,219,2476,87237,61,60,20801,80,6116],"class_list":{"0":"post-154811","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-breaking-news","12":"tag-digital-life","13":"tag-ie","14":"tag-ireland","15":"tag-online-shopping","16":"tag-technology","17":"tag-tiktok"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/154811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=154811"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/154811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/154812"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=154811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=154811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=154811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}