![\"Google's](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/11\/3820803_2_articleinline_2.jpg\" "\\"Google's")
Google’s John Stafford demonstrates ViGenAir<\/p>\nLOCAL creative businesses are feeling positive yet apprehensive about using AI in their work processes after attending a Carlow Local Enterprise Office event at Google headquarters in Dublin.<\/p>\n
\u201cIt was good to see what can be done,\u201d said Leslie Kelly of 5th Wall Interiors. \u201cGoogle is improving all the time; things are moving so fast. It was good to see what\u2019s coming down the line.\u201d But \u201csome of it went absolutely over my head\u201d, Ms Kelly said with a laugh.<\/p>\n
The event on 13 November was organised to show how digital tools and artificial intelligence (AI) can support growth in creative enterprises. Kira Brakhage from Google delivered a presentation on applying AI to improve productivity, content development and discover new market opportunities. John Stafford from Google showed how ViGenAir can repurpose existing content into promotional video assets for different advertising platforms.<\/p>\n
Google’s John Stafford demonstrates ViGenAir<\/p>\n
Two workshops \u2013 making sense of AI and practical AI for marketing \u2013 followed.<\/p>\n
The closing session was a panel discussion with business leaders sharing how digital thinking and AI inform their product development and day-to-day operations.<\/p>\n
Naomh McElhatton, Irish ambassador for Women in AI and founder of the Business of AI Club, monitored the panel of Magdelena Seymour of Pure Oskar, Kim Whyte of Pawpear, Kay Lyng of K Kajoux Jewels, Niav Riley of Market Square Studios, and Kieran Comerford on behalf of the local enterprise offices.<\/p>\n
Paul Byrne, who owns and operates PB Studio in Carlow, said: \u201cIt was a really well-run event.\u201d\u00a0<\/p>\n
\u201cWe\u2019re lucky to have an event like this. Many other European countries don\u2019t have Google on their doorstep.\u201d\u00a0<\/p>\n
However, he understood that it could sometimes be daunting for small businesses to upskill in this way. \u201cWe\u2019re doing so much as company owners anyway. The big question is where to start.\u201d\u00a0<\/p>\n
For Mr Byrne and his colleagues, the advent of AI is not overwhelming: \u201cWe\u2019re driven by innovation as a studio. We see it as an innovation tool rather than a threat.\u201d After the event, they are looking to use Google\u2019s NotebookLM more intensively, to get greater insights into buying trends of their customers and aid their sales process. \u201cWe\u2019re embracing it; we\u2019re definitely not afraid of it.\u201d\u00a0<\/p>\n
Leslie Kelly found it difficult to imagine how AI could threaten her business, but saw it as being potentially useful for social media and scheduling. She expressed fears about privacy and intellectual property ownership. \u201cThe biggest thing was copyright. They couldn\u2019t answer questions about who owns it,\u201d she noted.<\/p>\n
Similarly, Pat Bramley, owner of Bramley Jewellers, \u201ccouldn\u2019t get a handle on how secure AI is\u201d or how much it really costs to implement.<\/p>\n
Phillip, the jewellery maker, uses AI in his laser printing machinery, he said, and is hoping to upscale it in the new year.<\/p>\n
AI \u201ccertainly is the coming thing\u201d, said Mr Bramley. \u201cIt\u2019s the only way to go now.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"LOCAL creative businesses are feeling positive yet apprehensive about using AI in their work processes after attending a…\n","protected":false},"author":2,"featured_media":155208,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,218,219,61,60,80],"class_list":{"0":"post-155207","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-ie","12":"tag-ireland","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/155207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=155207"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/155207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/155208"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=155207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=155207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=155207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}