Fast fashion firm Asos has revealed it is using artificial intelligence to suggest outfits for shoppers as part of efforts to help turn around tumbling sales.<\/p>\n
The online retailer laid bare the scale of its revamp efforts as it said sales plunged 12 per cent in the year to August 31, though it narrowed pre-tax losses to \u00a3281.6 million (\u20ac319.7 million) from \u00a3379.3 million (\u20ac430.6 million the previous year.<\/p>\n
It pledged a \u201cnew era of customer re-engagement\u201d and initiatives to win over more cautious consumers.<\/p>\n
This has included its new Styled for You trial feature, using artificial intelligence (AI) to suggest outfits for shoppers.<\/p>\n
\u201cTrained on our database of 100,000-plus expertly curated studio outfits, our AI model can serve customers with curated outfit suggestions based around individual products,\u201d Asos said.<\/p>\n
Our priority for 2025-26 is to deepen our relationships with customers and make Asos not just a place to shop, but a destination for inspiration and style<\/p>\n
Jose Antonio Ramos Calamonte, chief executive<\/p>\n
The group has also launched a new loyalty programme, called Asos.World.<\/p>\n
But shares in the firm tumbled 8 per cent in afternoon trading on Friday as its forecasts for 2025-26 underlying profits missed expectations.<\/p>\n
It is guiding for underlying earnings of between \u00a3150 million (\u20ac170.2 million) and \u00a3180 million (\u20ac204.3 million), giving a mid-point of \u00a3165 million (\u20ac187.3 million), which is below the \u00a3173 million (\u20ac196.4 million) pencilled in by most analysts.<\/p>\n
The group said sales would show an \u201cimproving trajectory throughout the financial year\u201d.<\/p>\n
Chief executive Jose Antonio Ramos Calamonte said: \u201cOur priority for 2025-26 is to deepen our relationships with customers and make Asos not just a place to shop, but a destination for inspiration and style.\u201d<\/p>\n
Dan Coatsworth, head of markets at AJ Bell, said: \u201cAsos is trying through a combination of loyalty schemes and technology, using AI to generate outfit inspiration, to drive engagement with its target demographic.\u201d<\/p>\n
But he said the company is still \u201cfacing increased competition and a downbeat consumer backdrop\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"Fast fashion firm Asos has revealed it is using artificial intelligence to suggest outfits for shoppers as part…\n","protected":false},"author":2,"featured_media":155248,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,218,219,61,60,80],"class_list":{"0":"post-155247","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-ie","12":"tag-ireland","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/155247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=155247"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/155247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/155248"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=155247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=155247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=155247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}