The 2025 edition of the North West 200 generated over \u00a320 million of \u201ceconomic benefit\u201d.<\/p>\n
The findings have been made by the Economic Impact & Tourism Report 2025, conducted by Professional Event Solutions, the North West 200 reports.<\/p>\n
Additionally, the Northern Ireland Media Monitoring Service reports the 2025 edition of the North West 200 generated the equivalent of \u00a358 million of \u201cmedia exposure and destination marketing,\u201d the North West 200 says.<\/p>\n
\u201cThe Briggs Equipment North West 200 generated more than \u00a324m of economic benefit to<\/p>\n
Northern Ireland this year according to The Economic Impact & Tourism Report 2025,<\/p>\n
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carried out by Professional Event Solutions,\u201d a statement from the North West 200 reads.<\/p>\n
\u201cThe Northern Ireland Media Monitoring Service (NIMMS) has also reported that national and international coverage of the north coast motorcycle road races produced \u00a358m worth of media exposure and destination marketing from this year\u2019s event.\u201d<\/p>\n
The statement adds that over 100,000 fans attended the event, with around 26 per cent of those coming from outside of Northern Ireland. \u201cNo other annual event in Northern Ireland achieves similar global media reach or generates a greater return for the local economy,\u201d it continues.<\/p>\n
\u201cThe Briggs Equipment North West 200 is a totally unique global sporting event,\u201d said Mervyn Whyte, North West 200 Event Director, speaking at the Macau Grand Prix after the North West 200 won the Best Tourism Business and Community Impact categories at the Causeway Chamber of Commerce Business Awards.\u00a0<\/p>\n
\u201cMyself and the rest of the NW200 team are extremely proud of our successes and the significant benefits delivered by the event produced for the local economy and the community which have been highlighted in this report.\u201d<\/p>\n
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