{"id":159350,"date":"2025-11-25T19:41:08","date_gmt":"2025-11-25T19:41:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/159350\/"},"modified":"2025-11-25T19:41:08","modified_gmt":"2025-11-25T19:41:08","slug":"ai-powered-breezm-eyewear-opens-a-custom-shop-in-midtown-how-it-works","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/159350\/","title":{"rendered":"AI-Powered Breezm Eyewear Opens a Custom Shop in Midtown: How it Works"},"content":{"rendered":"

If you\u2019ve ever worn glasses that slowly gouged into your nose or sat on your face at an uninvited angle, midtown has a new solution\u2014and it involves AI, 3D scanners and just as many colors as your go-to nail salon<\/a>.<\/p>\n

Breezm Eyewear<\/a>, the South Korean disrupter now making its U.S. debut, has opened a flagship on Seventh Avenue, a few blocks from Bryant Park. It\u2019s tucked inside an eighth-floor studio but, once you step inside, the whole operation feels nothing like a standard optician. There are no walls of generic plastic frames and no endless \u201ctry this, now try that\u201d spiral. Instead, the brand leans on a mix of AI and 3D printing to create glasses that actually fit your face\u2014your real one, not the imaginary standard one that most eyewear brands design around.<\/p>\n

The process takes seconds. A quick facial scan maps every curve, angle and contour, then an in-store system recommends shapes that work with your proportions. From there, each pair is 3D-printed to your exact measurements, eliminating pressure points and the headaches that come with frames that never fit quite right in the first place.<\/p>\n

\"breezm\"
\nPhotograph: Courtesy of Breezm <\/p>\n

The customization doesn\u2019t stop at fit: the brand offers a huge lineup of colors, finishes and styles\u2014sleek neutrals, punchy brights, minimalist wire-inspired silhouettes, dramatic thick acetates, you name it. Prices start at around $250.<\/p>\n

Breezm has already racked up serious recognition abroad, including nods from the CES Innovation Awards and a Harvard Business School case study on its precision-fit system. A nationwide mobile app will launch this winter, allowing anyone to order frames without visiting the flagship.\u00a0Long-term, the brand is aiming for 100 stores but, for now, New Yorkers get first dibs. If your current frames are digging, slipping or otherwise misbehaving, consider this a sign to upgrade\u2014your face deserves better-fitting glasses than whatever your last rushed appointment saddled you with.<\/p>\n","protected":false},"excerpt":{"rendered":"If you\u2019ve ever worn glasses that slowly gouged into your nose or sat on your face at an…\n","protected":false},"author":2,"featured_media":159351,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[15632,61,60,15633,507,80],"class_list":["post-159350","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-categories-shopping","tag-ie","tag-ireland","tag-news-shopping-style","tag-shopping","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/159350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=159350"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/159350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/159351"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=159350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=159350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=159350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}