{"id":160458,"date":"2025-11-26T10:23:10","date_gmt":"2025-11-26T10:23:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/160458\/"},"modified":"2025-11-26T10:23:10","modified_gmt":"2025-11-26T10:23:10","slug":"deepika-padukones-skincare-brand-82e-reports-loss-of-%e2%82%b912-26-crore-revenue-down-by-30-market-spending-by-78","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/160458\/","title":{"rendered":"Deepika Padukone’s skincare brand 82\u00b0E reports loss of \u20b912.26 crore; revenue down by 30%, market spending by 78%"},"content":{"rendered":"

\u20b912.26 crore; revenue down by 30%, market spending by 78%” data-collapse-article=”false” > <\/p>\n

Updated on: Nov 26, 2025 12:46 pm IST <\/p>\n

Deepika Padukone’s skincare brand, 82\u00b0E, has seen a reduction in losses, but is still in arrears this financial year. <\/p>\n

Actor Deepika Padukone<\/a>\u2019s skincare brand, 82\u00b0E, is grappling with losses, and a reduction in revenue, the company\u2019s latest filings have shown. The company has said they are trying to reduce expenses to ensure profitability, but so far, apart from a reduction in losses, things have not turned around.<\/p>\n

\u20b912.26 crore.” title=”Deepika Padukone’s skincare brand, 82\u00b0E, has posted losses of \u20b912.26 crore.” \/> \"Deepika\u20b912.26 crore.” title=”Deepika Padukone’s skincare brand, 82\u00b0E, has posted losses of \u20b912.26 crore.” \/> Deepika Padukone’s skincare brand, 82\u00b0E, has posted losses of \u20b912.26 crore. 82\u00b0E posts loss of \u20b912 crore<\/p>\n

82\u00b0E works under the legal entity DPKA Universal Consumer Ventures Private Limited, which lists Deepika and father Prakash Padukone as its directors. In its latest filings to the Ministry of Corporate Affairs, the company has stated that 82\u00b0E saw losses of \u20b912.26 crore in the 2024-25 financial year. The filings also show that the revenue of the company has dipped by over 30% from \u20b921.21 crore in 2023-24 to \u20b914.66 crore in 2024-25.<\/p>\n

The silver lining for Deepika\u2019s company is that the loss has reduced for 82\u00b0E from the previous financial year. In 2023-24, the company had suffered losses of over \u20b923 crore.<\/p>\n

In the MCA filings, the company noted a pullback in expenditure. \u201cThe management is continuously taking efforts to increase the revenue, reduce expenses to ensure it has profitable track record,\u201d the statement read. It is evident in the reduction of market expenditure from the company. In 2024-25, the company\u2019s market expenditure fell to just \u20b94.4 crore from \u20b920 crore in the previous year, a steep 78% drop. The overall expenditure also came down from \u20b947 crore to just under \u20b926 crore.<\/p>\n

Deepika had launched 82\u00b0E in 2021 as a luxury skincare brand. It has a diverse range of products priced upwards of \u20b92500. However, despite marketing efforts and Deepika\u2019s substantial social media presence and popularity, the brand has been unable to turn a profit since its inception. In stark contrast, Katrina Kaif\u2019s Kay Beauty, launched in 2019, has not just seen an uptick in sales but has also posted massive profits in recent years.<\/p>\n

On the film front, Deepika has two big films in her kitty. The actor will be next seen in Shah Rukh Khan<\/a>-starrer, King. The Siddharth Anand film also features Suhana Khan alongside a large ensemble cast, and will release in April 2026. Deepika will then collaborate with Allu Arjun in Atlee\u2019s next untitled film, tentatively called AA22xA6. No release date for the film has been announced.<\/p>\n

\"\" News<\/a> \/ Entertainment<\/a> \/ Bollywood<\/a> \/ Deepika Padukone’s skincare brand 82\u00b0E reports loss of \u20b912.26 crore; revenue down by 30%, market spending by 78% <\/p>\n

See Less <\/p>\n","protected":false},"excerpt":{"rendered":"\u20b912.26 crore; revenue down by 30%, market spending by 78%” data-collapse-article=”false” > Updated on: Nov 26, 2025 12:46…\n","protected":false},"author":2,"featured_media":160459,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[89868,43866,4778,89869,93,61,60,270],"class_list":["post-160458","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-82e","tag-deepika","tag-deepika-padukone","tag-deepika-padukone-skincare-brand","tag-entertainment","tag-ie","tag-ireland","tag-movies"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/160458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=160458"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/160458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/160459"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=160458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=160458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=160458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}