{"id":162172,"date":"2025-11-27T08:46:19","date_gmt":"2025-11-27T08:46:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/162172\/"},"modified":"2025-11-27T08:46:19","modified_gmt":"2025-11-27T08:46:19","slug":"beer-made-using-recycled-shower-water-hits-the-market","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/162172\/","title":{"rendered":"Beer made using recycled shower water hits the market"},"content":{"rendered":"<p>Two beers crafted using greywater from shower and laundry services in residential buildings \u201caren\u2019t a gimmick\u201d, claims California\u2019s Epic Cleantec. It\u2019s a legitimate way of incorporating \u201cpremium, sustainable ingredients\u201d into drinks, insists the beermaker.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-709968 size-medium\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/11\/Shower-beer-631x640.jpg\" alt=\"\" width=\"631\" height=\"640\"  \/><\/p>\n<p>Devil\u2019s Canyon Brewing Company in San Carlos, California, has partnered with EpicCleantec to release two beers which share an unusual ingredient \u2013 recycled greywater.<\/p>\n<p>Shower Hour IPA (6% ABV) is \u201ca crisp, juicy take on the classic IPA\u201d, according to the brewer, while Laundry Club K\u00f6lsch (4.6% ABV) is \u201ca light, smooth golden ale\u201d. Both are available in 16oz 4-packs via retailers including BevMo, Total Wine &amp; More and Bianchini\u2019s Market, as well as on draught at Devil\u2019s Canyon\u2019s taproom.<\/p>\n<p>What is greywater?<\/p>\n<p>Greywater is wastewater from household activities including showers, baths, and laundry, that is free from toilet waste and kitchen sink runoff. Unlike \u2018blackwater\u2019, which comes from toilets, greywater has lower contamination levels (but may still contain soap, oils and dirt), allowing it to be treated and reused for non-drinking purposes such as watering plants. Greywater reuse regulations vary by location.<\/p>\n<p>In the UK, for example, for systems that discharge treated greywater into the ground, the Environment Agency in England or SEPA in Scotland must be notified, and the discharge must comply with \u2018General Binding Rules\u2019 to prevent pollution. In the US, there is no single, overarching federal law for greywater reuse. Regulations vary significantly from state to state, and between cities.<\/p>\n<p>No matter where they are based, greywater systems require filtration and treatment (eg. biological, chemical disinfection) to prevent bacterial growth, odour, and health hazards.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-710001 aligncenter\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/11\/shower-woman-640x427.jpg\" alt=\"\" width=\"640\" height=\"427\"  \/><\/p>\n<p>Shower beers<\/p>\n<p>Epic Cleantec, based in San Francisco, claims that its two beers, brewed using purified recycled greywater from big residential buildings, \u201care made with purpose and premium sustainable ingredients.\u201d<\/p>\n<p>\u201cWhat if your shower beer was actually made from shower water?\u201d the company asks viewers in its <a href=\"https:\/\/www.youtube.com\/watch?v=j-uY2ig_iJ4\" target=\"_blank\" rel=\"noopener nofollow\">promo video<\/a>.<\/p>\n<p>\u201cA few years ago we had a crazy idea. What if we could take highly purified recycled water from showers and laundry machines and brew beer with it? Turns out, not only is it not illegal, it makes pretty great beer,\u201d said Aaron Tartakovsky, co-founder and CEO of <a href=\"https:\/\/epiccleantec.com\/about\" target=\"_blank\" rel=\"noopener nofollow\">Epic Cleantec.<\/a><\/p>\n<p>\u201cMost people use water once and then throw it away. Not us. We recycle water using space grade purification treatment, inspired by the very same technology used by astronauts, until the water is better than most tap water,\u201d he continued. \u201cAnd yeah, most non-astronauts still feel weird about drinking that water. But if you brew that exact same water into a delicious beer, people can\u2019t wait to try it.\u201d<\/p>\n<p>Tartakovsky claims his company initially made the beer \u201cnot to actually sell it, but just to see what people think. And they loved it\u2026like a lot!\u201d<\/p>\n<p>At the United Nations Water Conference Epic Cleantec \u201cfound ourselves sitting across from some of the biggest beverage companies in the world\u201d and learned\u00a0 that \u201cit takes 10 gallons of water to make just one gallon of beer. When we asked [these companies] if they would consider making their own products from recycled beer, they said no one would drink it.\u201d<\/p>\n<p>\u201cBetter than tap water\u201d<\/p>\n<p>Epic Cleantec has been developing its beers for the last two years \u201cto prove that sustainability and taste can raise a glass together.\u201d<\/p>\n<p>According to Tartakovsky, \u201cevery batch of water is thoroughly cleaned and independently tested by certified laboratories.\u201d The business emphasises that water is purified to the point where it is \u201cbetter than tap water in most cities in America.\u201d<\/p>\n<p>In addition to the recycled greywater, drought-tolerant hops and grains and a unique yeast that ferments \u201cfast and hot, cutting down the energy needed for brewing\u201d are also used.<\/p>\n<p>This isn\u2019t just about beer, said Tartakovsky, \u201cit\u2019s about reimagining what\u2019s possible.\u201d<\/p>\n<p>Epic Cleantec plans to produce 250,000 cans of beer next year.<\/p>\n<p>\u00a0<\/p>\n<p>Related news<\/p>\n<p>\n                                <a href=\"https:\/\/www.thedrinksbusiness.com\/2025\/11\/paulaner-switches-distribution-to-heineken-in-south-korea\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    Paulaner switches distribution to Heineken in South Korea<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a href=\"https:\/\/www.thedrinksbusiness.com\/2025\/11\/marstons-shows-second-year-of-strong-profit-growth\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    Marston\u2019s shows second year of strong profit growth<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a href=\"https:\/\/www.thedrinksbusiness.com\/2025\/11\/the-guinness-60-40-trend-sacrilegious-or-genius\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    The Guinness 60\/40 trend: sacrilegious or genius?<br \/>\n                                <\/a>\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Two beers crafted using greywater from shower and laundry services in residential buildings \u201caren\u2019t a gimmick\u201d, claims California\u2019s&hellip;\n","protected":false},"author":2,"featured_media":162173,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[24796,811,246,18447,90538,61,60,82,90539,90540,80,90,812],"class_list":{"0":"post-162172","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-environment","8":"tag-beer","9":"tag-california","10":"tag-environment","11":"tag-green","12":"tag-greywater","13":"tag-ie","14":"tag-ireland","15":"tag-science","16":"tag-shower-beer","17":"tag-suatainability","18":"tag-technology","19":"tag-us","20":"tag-usa"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/162172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=162172"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/162172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/162173"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=162172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=162172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=162172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}