Summary<\/p>\n
Onoaa Studio designed Sigma\u2019s Shanghai showroom with a \u201cpure as water\u201d minimalist concept
\nThe space is divided into three zones: Foyer, Crafting and Gallery, promoting transparency and connection to the factory<\/p>\n
Sigma<\/a>\u2018s Shanghai showroom, designed by Onoaa Studio<\/a>, is an innovative 500-square-meter space that embodies the Japanese photography manufacturer\u2019s philosophy: \u201cBeyond the technology, is Art\u201d. Located in the Shang Sheng Xin Suo community, the showroom is divided into three interconnected functional zones that reflect the brand\u2019s core principles: \u201cThe Ways of Being\u201d (reception), \u201cThe Ways of Crafting\u201d (display) and \u201cThe Ways of Seeing\u201d (gallery). The design aims to be as \u201cpure as water,\u201d seamlessly blending a minimalist aesthetic with the building\u2019s natural surroundings, connecting the indoor tranquility with the adjacent fern garden.<\/p>\n The reception area sets the tone with a sense of intimacy and restraint. Ceiling heights were lowered to create a foyer-like atmosphere, complemented by neutral materials such as pure white concrete walls, gray-beige handmade brick flooring, and deep blue stained wool fabric on the reception desk. A highlight of this space is the visible product repair room, designed with illuminated ceilings and drawer-lined walls that evoke a laboratory-like serenity. This transparency reflects SIGMA\u2019s commitment to craftsmanship and customer engagement, allowing visitors to witness the meticulous processes behind lens and camera maintenance.\n<\/p>\n The display and gallery areas further emphasize Sigma\u2019s dedication to artistry and innovation. A three-meter-tall, ten-meter-long lens wall showcases over 100 custom mounts for the brand\u2019s Contemporary, Art, Sports and Cine lenses, while a circular limestone display table echoes the form of a camera lens and symbolizes photography\u2019s ability to capture time. The gallery space, raised slightly to create a sense of ritual, is designed for exhibitions and events, with minimal interventions that allow art to take center stage.<\/p>\n","protected":false},"excerpt":{"rendered":"Summary Onoaa Studio designed Sigma\u2019s Shanghai showroom with a \u201cpure as water\u201d minimalist concept The space is divided…\n","protected":false},"author":2,"featured_media":162771,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[307,304,305,306,308,93,61,60],"class_list":{"0":"post-162770","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-artsdesign","12":"tag-design","13":"tag-entertainment","14":"tag-ie","15":"tag-ireland"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/162770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=162770"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/162770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/162771"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=162770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=162770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=162770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}