{"id":164794,"date":"2025-11-28T19:51:25","date_gmt":"2025-11-28T19:51:25","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/164794\/"},"modified":"2025-11-28T19:51:25","modified_gmt":"2025-11-28T19:51:25","slug":"stop-listening-to-the-gyan-build-for-money-cozy-farms-ceos-viral-advice-on-building-a-company-sparks-debate","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/164794\/","title":{"rendered":"\u2018Stop listening to the gyan. Build for money,\u2019 Cozy Farms CEO&#8217;s viral advice on building a company sparks debate"},"content":{"rendered":"<p>A heated debate has erupted on social media after a Hyderabad-based CEO publicly disputed an investor\u2019s advice that entrepreneurs should focus on building companies to solve problems rather than simply getting rich.<\/p>\n<p>Jitendra Emmani, co-founder and CEO of Cozy Farms, countered that claim, saying it is perfectly acceptable to build companies with the sole purpose of making money. He also cautioned against taking unsolicited advice from the internet.<\/p>\n<p>The investor&#8217;s stance: purpose over profit<\/p>\n<p>The debate began with a post on X in which an investor shared advice for aspiring <a class=\"backlink\" target=\"_blank\" href=\"https:\/\/www.livemint.com\/news\/trends\/air-i-can-breathe-food-that-s-fresh-why-this-founder-left-mumbai-for-bangkok-11763775633006.html\" data-vars-page-type=\"story\" data-vars-link-type=\"Manual\" data-vars-anchor-text=\"founders\" rel=\"nofollow noopener\">founders<\/a>.<\/p>\n<p>\u201cDo not start a company if you&#8217;re primarily driven by:- Making money; Getting famous; Doing better than others; Calling yourself CEO\/founder,\u201d he wrote.<\/p>\n<p>Also Read | <a href=\"https:\/\/www.livemint.com\/technology\/tech-news\/x-launches-about-this-account-to-help-users-identify-real-profiles-how-the-new-feature-works-11763886864533.html\" rel=\"nofollow noopener\" target=\"_blank\">X launches About This Account to help users identify real profiles: All to know<\/a><\/p>\n<p>He further emphasised that one should build a company out of passion, adding, \u201cOnly do it if you&#8217;re crazy enough to do whatever it takes to solve a problem you deeply care about.\u201d<\/p>\n<p>The CEO&#8217;s counterargument<\/p>\n<p>Jitendra Emmani offered a sharp rebuttal, drawing on his own experience. He explained that he built his first company, called Picxy, to solve a problem he deeply cared about.<\/p>\n<p>While studying at Northern Illinois University in the <a class=\"backlink\" target=\"_blank\" href=\"https:\/\/www.livemint.com\/us\/trending\/us-mint-to-stop-producing-pennies-after-230-years-interesting-facts-on-the-one-cent-piece-11763013549778.html\" data-vars-page-type=\"story\" data-vars-link-type=\"Manual\" data-vars-anchor-text=\"United States\" rel=\"nofollow noopener\">United States<\/a> and working on a media portal highlighting stories from South India, he noticed a lack of stock images representing India, according to YourStory.<\/p>\n<p>Also Read | <a href=\"https:\/\/www.livemint.com\/news\/trends\/indian-man-left-his-jpmorgan-job-to-join-a-startup-with-70-pay-cut-that-fulfilled-him-11763867872660.html\" rel=\"nofollow noopener\" target=\"_blank\">Indian man left his JPMorgan job to join startup with a 70% pay cut<\/a><\/p>\n<p>That&#8217;s when he launched Picxy, a platform providing <a class=\"backlink\" target=\"_blank\" href=\"https:\/\/www.livemint.com\/gadgets-and-appliances\/buyers-raise-eyebrows-as-nothing-shares-stock-photos-instead-of-real-phone-3-camera-samples-11756373219222.html\" data-vars-page-type=\"story\" data-vars-link-type=\"Manual\" data-vars-anchor-text=\"stock images\" rel=\"nofollow noopener\">stock images<\/a> for Indian businesses, with the aim of filling that gap.<\/p>\n<p>\u201cStarted my first company to solve a problem I deeply cared about. A stock photo company for India. Worked 6 years pretty hard and it didn\u2019t take off beyond a point,\u201d Emmani recounted.<\/p>\n<p>After Picxy, he launched Cozy Farms with a clear focus on generating revenue. According to Emmani, the company&#8217;s one-year revenue today is equal to the six-year revenue of his first <a class=\"backlink\" target=\"_blank\" href=\"https:\/\/www.livemint.com\/companies\/news\/amd-cisco-and-saudis-humain-launch-ai-joint-venture-land-first-major-customer-11763571392886.html\" data-vars-page-type=\"story\" data-vars-link-type=\"Manual\" data-vars-anchor-text=\"venture\" rel=\"nofollow noopener\">venture<\/a>, Picxy.<\/p>\n<p>\u201cStop listening to the gyan. Build for money, it\u2019s totally fine. Just build it ethically and enjoy the work you are doing. Get rich and put the money to good use,\u201d his X post read.<\/p>\n<p>Netizens react to the post<\/p>\n<p>Jitendra Emmani&#8217;s post gained significant traction on social media, with many users agreeing with his remarks and sharing their own views.<\/p>\n<p>A netizen said, \u201cObviously business is supposed to be for making money, even most of the big NGOs are running a profitable business. In fact if one is not practical enough to be driven by money they shouldn&#8217;t think of starting the business.\u201d<\/p>\n<p>Another individual said, \u201cThe kind of honesty more founders need to hear. Passion matters, but sustainability matters more.\u201d<\/p>\n<p>Another X use took a sharper stance, saying, \u201cYou have just roasted 90% of the wannabe investors, people who are talking about following passion and shit. Money is the biggest motivator in this world. Period.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"A heated debate has erupted on social media after a Hyderabad-based CEO publicly disputed an investor\u2019s advice that&hellip;\n","protected":false},"author":2,"featured_media":164795,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[91709,91708,72,91704,49998,1823,191,91707,61,13043,1942,60,91705,12880,91703,91706,6606,72948,606],"class_list":{"0":"post-164794","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"tag-building-company","9":"tag-building-startup","10":"tag-business","11":"tag-cozy-farms","12":"tag-debate","13":"tag-entrepreneurs","14":"tag-entrepreneurship","15":"tag-hyderabad-ceo","16":"tag-ie","17":"tag-investment-advice","18":"tag-investor","19":"tag-ireland","20":"tag-jitendra-emmani","21":"tag-making-money","22":"tag-picxy","23":"tag-stock-images","24":"tag-twitter","25":"tag-viral-post","26":"tag-x"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/164794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=164794"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/164794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/164795"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=164794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=164794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=164794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}