{"id":170239,"date":"2025-12-02T02:01:07","date_gmt":"2025-12-02T02:01:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/170239\/"},"modified":"2025-12-02T02:01:07","modified_gmt":"2025-12-02T02:01:07","slug":"siri-us-setback-apples-ai-chief-steps-down-as-company-lags-behind-rivals-apple","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/170239\/","title":{"rendered":"Siri-us setback: Apple\u2019s AI chief steps down as company lags behind rivals | Apple"},"content":{"rendered":"

Apple\u2019s head of artificial intelligence, John Giannandrea, is stepping down from the company. The move comes as the Silicon Valley giant has lagged behind its competitors in rolling out generative AI features, in particular its voice assistant Siri. Apple made the announcement<\/a> on Monday, thanking Giannandrea for his seven-year tenure at the company.<\/p>\n

Tim Cook, Apple\u2019s CEO, said his fellow executive helped the company \u201cin building and advancing our AI work\u201d and allowing Apple<\/a> to \u201ccontinue to innovate\u201d. Giannandrea will be replaced by longtime AI researcher Amar Subramanya.<\/p>\n

Apple debuted its marquee AI product suite, Apple Intelligence, in June 2024, but has been slow to overhaul its products with generative AI in comparison to competitors such as Google. Apple has added incremental features, such as real-time language translation in its new AirPod earphones, a feature Google\u2019s headphones added in 2017, and a fitness app that uses an AI-generated voice for chats during workouts, but major changes are still in the works.<\/p>\n

The company has teased an AI-forward upgrade to Siri for more than a year, but the rollout has repeatedly been postponed.<\/p>\n

\u201cThis work [on Siri] needed more time to reach our high-quality bar,\u201d Craig Federighi, Apple\u2019s vice-president of software engineering, said during the company\u2019s developer conference<\/a> in June.<\/p>\n

In an earnings call the next month<\/a>, Cook said Apple was \u201cmaking good progress on a more personalized Siri\u201d and promised a release next year.<\/p>\n

With the appointment of Subramanya, Apple seems to be indicating a tighter focus on the company\u2019s AI strategy. Subramanya previously worked as the corporate vice-president of AI for Microsoft and also spent 16 years at Google, where he was the head of engineering for its Gemini AI Assistant, seen as a leader in the industry. He will report to Craig Federighi, Apple\u2019s head of engineering, who has also taken on a bigger role working on AI at the company in recent years.<\/p>\n

skip past newsletter promotion<\/a><\/p>\n

A weekly dive in to how technology is shaping our lives<\/p>\n

Privacy Notice: Newsletters may contain information about charities, online ads, and content funded by outside parties. If you do not have an account, we will create a guest account for you on theguardian.com<\/a> to send you this newsletter. You can complete full registration at any time. For more information about how we use your data see our Privacy Policy<\/a>. We use Google reCaptcha to protect our website and the Google Privacy Policy<\/a> and Terms of Service<\/a> apply.<\/p>\n

Cook said on Monday that Federighi \u201chas been instrumental in driving our AI efforts, including overseeing our work to bring a more personalized Siri to users next year\u201d. In its announcement, Apple wrote that this is a \u201cnew chapter\u201d for the company as it \u201cstrengthens its commitment\u201d to AI.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple\u2019s head of artificial intelligence, John Giannandrea, is stepping down from the company. The move comes as the…\n","protected":false},"author":2,"featured_media":170240,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[220,218,219,61,60,80],"class_list":{"0":"post-170239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-ie","12":"tag-ireland","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/170239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=170239"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/170239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/170240"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=170239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=170239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=170239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}