India \u2014 Pickyourtrail has released its first advertising campaign, created in partnership with Early.Partners and Talented, highlighting a shift in traveller behaviour and the company\u2019s focus on fully tailored holiday experiences.<\/p>\n
The campaign features two films showcasing \u201ctailor-made\u201d holidays for families and couples. The ads will run across digital platforms and connected TV from December to April, targeting key holiday-planning periods. The project marks the first collaboration between two companies within the Talented Grid.<\/p>\n
According to Early\u2019s consumer research, a growing number of leisure travellers are moving away from standardised packages and fixed itineraries. While they want greater control over their trips, many lack the time or capacity to plan every detail themselves. With this, Pickyourtrail positions its tech-and-touch model as a response to this demand, offering customised holidays designed to meet varied preferences and budgets.<\/p>\n
Early\u2019s brief also emphasised the need to communicate both the appeal of personalisation and the accessibility of the service. Talented developed the creative approach, using the idea of \u201ctailouring the holiday\u201d as a device to demonstrate customisation. The campaign was produced in collaboration with Bushra Shariff and director Shivang Monga, featuring a tailoring shop setting reimagined in the visual world of travel.<\/p>\n
Pickyourtrail co-founder and CEO Hari Ganapathy said, \u201cThis is a milestone moment for Pickyourtrail. India\u2019s international holiday market is exploding, and travellers now want holidays that match their tastes and fit with their budgets. Our first-ever brand campaign celebrates exactly that: how customisation has helped us create sooper hit holidays for thousands of families and couples. After planning 1,50,000+ such holidays across every budget, and earning some of the best NPS scores in the industry, we felt it was the right time to share our story with the world.\u201d<\/p>\n
Moreover, founder of Early and fractional CMO at Pickyourtrail, Meghana Bhat, added, \u201cThe very purpose of starting Early was to work with young brands and help them unlock the next stage of growth through marketing. With Pickyourtrail, we realised that the brand was already doing an amazing job of creating customised holidays, and the world needed to know. Partnering closely with the brand to shape and bring this story alive through these films has been incredibly rewarding.\u201d<\/p>\n
Talented\u2019s brand strategist Angelina Kurian and director Shivang Monga also commented, \u201cWe wanted Pickyourtrail\u2019s first campaign to stand out against established players. So, bringing alive the concept of \u2018tailor made holidays\u2019 to show customisation, boasts the brand\u2019s expertise. The challenge: turning that idea into small, memorable moments of discovery for the viewer. Props to our props team for the fabrics, measuring tapes, sewn \u2018boarding passes\u2019 and even a \u2018trial room\u2019 that could mirror the vacation you want. Playful staging and camera movements try to embody the dynamics around holiday planning in families.\u201d<\/p>\n
They added, \u201cWhile legacy brands have big-budget sets & ambassadors, we were going for \u2018I see what you did there!\u2019 through art, character choices, and rich metaphorisation of a world unseen in the travel segment.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"India \u2014 Pickyourtrail has released its first advertising campaign, created in partnership with Early.Partners and Talented, highlighting a…\n","protected":false},"author":2,"featured_media":170342,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[25187,94137,61,2568,60,94138,94139,80],"class_list":{"0":"post-170341","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-campaign","9":"tag-early-partners","10":"tag-ie","11":"tag-india","12":"tag-ireland","13":"tag-pickyourtrail","14":"tag-talented-agency","15":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/170341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=170341"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/170341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/170342"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=170341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=170341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=170341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}