{"id":172726,"date":"2025-12-03T11:19:24","date_gmt":"2025-12-03T11:19:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/172726\/"},"modified":"2025-12-03T11:19:24","modified_gmt":"2025-12-03T11:19:24","slug":"klarna-launches-tap-to-pay-offering-in-europe","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/172726\/","title":{"rendered":"Klarna Launches Tap-to-Pay Offering in Europe"},"content":{"rendered":"<p style=\"font-weight: 400;\">The new contactless payment offering is rolling out in 14 European markets, the Swedish FinTech announced in a Tuesday (Dec. 2)\u00a0<a href=\"https:\/\/www.klarna.com\/international\/press\/klarna-launches-tap-to-pay-for-in-store-purchases-across-14-markets\/\" target=\"_blank\" rel=\"noopener nofollow\">news release<\/a>.<\/p>\n<p style=\"font-weight: 400;\">\u201cWith more than 80% of European shopping still\u00a0<a href=\"https:\/\/www.pymnts.com\/study_posts\/health-and-beauty-products-draw-retail-shoppers-into-brick-and-mortar-stores\/\" target=\"_blank\" rel=\"noopener nofollow\">happening in physical stores<\/a>, Tap to Pay brings consumers the ease of online shopping into the bricks and mortar stores,\u201d the release said. \u201cInstead of hunting for cards or juggling apps, everything sits in one place \u2014 the Klarna app \u2014 making every purchase smoother from start to finish.\u201d<\/p>\n<p style=\"font-weight: 400;\">According to the release, the tap-to-pay offering lets consumers set up flexible payment plans and pay with a tap, in a single place and without needing to add their card to another digital wallet or switch apps at checkout.<\/p>\n<p style=\"font-weight: 400;\">It follows the recent launch of the\u00a0<a href=\"https:\/\/www.pymnts.com\/consumer-payments-2\/2025\/klarna-expands-debit-card-to-anchor-us-payments-strategy\/\" target=\"_blank\" rel=\"noopener nofollow\">debit-first Klarna Card<\/a>, which the company says is used by more than 4 million consumers.<\/p>\n<p style=\"font-weight: 400;\">\u201cTap to Pay brings us closer to our vision of Klarna being everywhere for everything. Now you can set up a flexible payment plan and tap to pay in seconds, all inside the Klarna app,\u201d said\u00a0<a href=\"https:\/\/se.linkedin.com\/in\/davidfock\" target=\"_blank\" rel=\"noopener nofollow\">David Fock<\/a>, Klarna\u2019s chief product and design officer.<\/p>\n<p style=\"text-align:center\">Advertisement: Scroll to Continue<\/p>\n<p style=\"font-weight: 400;\">Klarna is launching the new service in an environment where consumers have come to automatically expect smooth,\u00a0<a href=\"https:\/\/www.pymnts.com\/news\/payments-innovation\/2025\/contactless-becomes-the-cost-of-competing-in-retails-new-payments-race\/\" target=\"_blank\" rel=\"noopener nofollow\">hassle-free digital experiences<\/a>\u00a0while shopping.<\/p>\n<p style=\"font-weight: 400;\">\u201cIt\u2019s not just about looking into the future anymore. This is about offering solutions that consumers expect today,\u201d\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/juliemalikayil\" target=\"_blank\" rel=\"noopener nofollow\">Julie Malikayil<\/a>, senior manager, payments products at Discover\u00ae Network, told PYMNTS in June.<\/p>\n<p style=\"font-weight: 400;\">Contactless transactions, backed by innovations like\u00a0<a href=\"https:\/\/www.pymnts.com\/mobile-wallets\/2025\/mobile-wallet-use-jumps-31-as-apple-pay-faces-rising-competition\/\" target=\"_blank\" rel=\"noopener nofollow\">mobile wallets<\/a>, tap-on-mobile\u00a0 and open-loop transit payments, are becoming the expected go-to payment method, that report added. For younger consumers used to digital convenience, the ability to pay anytime, anywhere with a single tap has moved from being a luxury to an expectation.<\/p>\n<p style=\"font-weight: 400;\">\u201cIf you don\u2019t support contactless, you may be missing out on business,\u201d Malikayil said. \u201cTechnology is moving faster than [businesses] can keep up with.\u201d<\/p>\n<p style=\"font-weight: 400;\">Meanwhile, PYMNTS wrote last month about Klarna\u2019s first earnings call since becoming a\u00a0<a href=\"https:\/\/www.pymnts.com\/news\/ipo\/2025\/buy-now-trade-later-klarnas-ipo-explained\/\" target=\"_blank\" rel=\"noopener nofollow\">publicly-traded company<\/a>.<\/p>\n<p style=\"font-weight: 400;\">During that call, CEO\u00a0<a href=\"https:\/\/se.linkedin.com\/in\/sebastian-siemiatkowski-768977\" target=\"_blank\" rel=\"noopener nofollow\">Sebastian Siemiatkowski<\/a>\u00a0said the company\u2019s goal is to be \u201cavailable everywhere Visa is\u201d while developing fuller\u00a0<a href=\"https:\/\/www.pymnts.com\/earnings\/2025\/klarna-sees-future-neobank-growth-accelerates\/\" target=\"_blank\" rel=\"noopener nofollow\">banking capabilities<\/a>.<\/p>\n<p style=\"font-weight: 400;\">\u201cA lot of you will be familiar with buy now, pay later, but we do offer a number of other services like searching for products at the right price, making sure that it\u2019s easy to pay your bills and manage your finances, to show you where your packages are in real time so you can go and pick them up, and give you control and insights of your spending habits,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"The new contactless payment offering is rolling out in 14 European markets, the Swedish FinTech announced in a&hellip;\n","protected":false},"author":2,"featured_media":172727,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[21923,74535,61,60,18412,202,43,95197,179,83446,80,181],"class_list":{"0":"post-172726","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-bnpl","9":"tag-contactless-payments","10":"tag-ie","11":"tag-ireland","12":"tag-klarna","13":"tag-mobile","14":"tag-news","15":"tag-pay-later","16":"tag-pymnts-news","17":"tag-tap-to-pay","18":"tag-technology","19":"tag-whats-hot"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/172726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=172726"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/172726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/172727"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=172726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=172726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=172726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}