{"id":174121,"date":"2025-12-04T05:07:10","date_gmt":"2025-12-04T05:07:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/174121\/"},"modified":"2025-12-04T05:07:10","modified_gmt":"2025-12-04T05:07:10","slug":"marble-facade-by-halleroed-fronts-alaias-china-flagship-in-beijing","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/174121\/","title":{"rendered":"marble facade by halleroed fronts ala\u00efa&#8217;s china flagship in beijing"},"content":{"rendered":"<p>Ala\u00efa opens first China flagship in Beijing, designed by Halleroed<\/p>\n<p>\u00a0<\/p>\n<p>Ala\u00efa steps into <a href=\"https:\/\/www.designboom.com\/tag\/chinese-architecture\/\" rel=\"nofollow noopener\" target=\"_blank\">China<\/a> with the opening of its first flagship store, located in Taikoo Li Sanlitun, <a href=\"https:\/\/www.designboom.com\/tag\/architecture-in-beijing\/\" rel=\"nofollow noopener\" target=\"_blank\">Beijing<\/a>. The two-floor <a href=\"https:\/\/www.designboom.com\/tag\/retail-interiors\/\" rel=\"nofollow noopener\" target=\"_blank\">boutique<\/a>, designed through a close collaboration between Creative Director Pieter Mulier and Halleroed, translates sensuality, radical minimalism, and sculptural form, core principles of the brand, into architecture.<\/p>\n<p>\u00a0<\/p>\n<p>From the street, the<a href=\"https:\/\/www.designboom.com\/tag\/facades\/\" rel=\"nofollow noopener\" target=\"_blank\"> facade<\/a>, a solid plane of Carrara <a href=\"https:\/\/www.designboom.com\/tag\/marble-and-stone-design\/\" rel=\"nofollow noopener\" target=\"_blank\">marble<\/a>, is punctuated by circular and rounded windows inspired by Ala\u00efa\u2019s signature perforated motifs. This rhythmic patterning lightens the mass of the stone while preserving a sense of gravity and calm. Monumental yet restrained, the exterior introduces a new architectural expression for the Maison, one that merges couture detail with urban presence.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1167703 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"sculptural marble facade by halleroed fronts ala\u00efa's first china flagship in beijing\" width=\"818\" height=\"1091\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/12\/sculptural-marble-facade-halleroed-alaia-first-china-flagship-beijing-designboom-01.jpg\"  data- loading=\"lazy\"\/><br \/>all images by Jonathan Leijonhufvud<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Curves and Geometry in a Sculpted Retail Landscape<\/p>\n<p>\u00a0<\/p>\n<p>Curved, organic lines are set against sharp geometric forms, mirroring the dualities that define the <a href=\"https:\/\/www.maison-alaia.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Parisian fashion house\u2019s<\/a> approach to fashion. On the ground floor, a sweeping marble shelving unit anchors the space, while sculptural podiums rise from the floor like carved extensions of the architecture. The layout treats display furniture as part of the spatial composition.<\/p>\n<p>\u00a0<\/p>\n<p>Two large cubic chairs, designed by French fashion designer Paul Poiret, are placed within the space, their bold geometry amplifying the tension between softness and structural clarity. Upstairs, the atmosphere becomes more subdued, offering a setting for the full Ala\u00efa wardrobe, from ready-to-wear to accessories and essentials. Seating by Philippe Malouin frames views toward the rounded openings of the facade by <a href=\"https:\/\/halleroed.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Swedish architecture studio<\/a> Halleroed, allowing the geometry of the windows to shape the rhythm inside the room. Throughout the boutique, the emphasis remains on craftsmanship, whether expressed in stone, furniture, or the spatial interplay of curves and planes.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1167704 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"sculptural marble facade by halleroed fronts ala\u00efa's first china flagship in beijing\" width=\"818\" height=\"1091\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/12\/sculptural-marble-facade-halleroed-alaia-first-china-flagship-beijing-designboom-02.jpg\"  data- loading=\"lazy\"\/><br \/>a solid plane of Carrara marble<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1167705 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"sculptural marble facade by halleroed fronts ala\u00efa's first china flagship in beijing\" width=\"818\" height=\"1091\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/12\/sculptural-marble-facade-halleroed-alaia-first-china-flagship-beijing-designboom-03.jpg\"  data- loading=\"lazy\"\/><br \/>the facade is punctuated by circular and rounded windows<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1167706 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"sculptural marble facade by halleroed fronts ala\u00efa's first china flagship in beijing\" width=\"818\" height=\"1090\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/12\/sculptural-marble-facade-halleroed-alaia-first-china-flagship-beijing-designboom-04.jpg\"  data- loading=\"lazy\"\/><br \/>the geometry of the windows shape the rhythm inside the room<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1167707 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"sculptural marble facade by halleroed fronts ala\u00efa's first china flagship in beijing\" width=\"818\" height=\"1091\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/12\/sculptural-marble-facade-halleroed-alaia-first-china-flagship-beijing-designboom-05.jpg\"  data- loading=\"lazy\"\/><br \/>the emphasis remains on craftsmanship<\/p>\n","protected":false},"excerpt":{"rendered":"Ala\u00efa opens first China flagship in Beijing, designed by Halleroed \u00a0 Ala\u00efa steps into China with the opening&hellip;\n","protected":false},"author":2,"featured_media":174122,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[95717,23785,307,304,305,306,308,93,4198,61,60,48110,1916],"class_list":{"0":"post-174121","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-architecture-in-beijing","9":"tag-architecture-in-china","10":"tag-arts","11":"tag-arts-and-design","12":"tag-artsanddesign","13":"tag-artsdesign","14":"tag-design","15":"tag-entertainment","16":"tag-facades","17":"tag-ie","18":"tag-ireland","19":"tag-marble-and-stone-design","20":"tag-retail-interiors"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/174121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=174121"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/174121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/174122"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=174121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=174121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=174121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}