{"id":174645,"date":"2025-12-04T12:04:07","date_gmt":"2025-12-04T12:04:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/174645\/"},"modified":"2025-12-04T12:04:07","modified_gmt":"2025-12-04T12:04:07","slug":"newcastle-ceo-wants-club-to-be-among-top-in-world-by-2030","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/174645\/","title":{"rendered":"Newcastle: CEO wants club to be among ‘top’ in world by 2030"},"content":{"rendered":"

Yet it is clear such a dramatic shift won’t happen overnight – even if Hopkinson rates head coach Eddie Howe as a “special” manager.<\/p>\n

Hopkinson has carried out an in-depth review since coming in back in September – submitting a transformation plan with closely-guarded milestones for each of the coming seasons to the club’s owners – and he is the first to admit that there is “a lot of work to do”.<\/p>\n

Newcastle’s revenues are set to increase to more than \u00a3400m, which represents a huge increase on the \u00a3140m figure posted in 2021<\/p>\n

But they still have an almighty gap to bridge on, say, Manchester City<\/a>, who generated \u00a3715m in income a couple of seasons ago.<\/p>\n

This enabled Manchester City<\/a> to spend nearly \u00a3200m more on wages than Newcastle within the financial regulations in 2023-24 and, historically, the clubs with the biggest salary bills tend to pick up the most points in the league.<\/p>\n

Finding a way to turbocharge revenues will therefore be a key focus for Hopkinson, who also previously served as president of Madison Square Garden Sports and, perhaps, most relevantly, the head of global partnerships at Real Madrid.<\/p>\n

Michael Sutherland, who worked alongside Hopkinson at Real Madrid, as the club’s chief transformation officer, said the executive brought “a lot more structure and a more professional approach to the way sponsorships were managed”.<\/p>\n

“You could say, ‘It’s Real Madrid. It’s the easiest role in the world because who doesn’t want to sponsor the club?'” he said. “But it creates a different problem.<\/p>\n

“You are basically selling the concept of being with the best club in the world so if Real Madrid don’t have a good season, and don’t win a championship, that heavily impacts your value proposition to sponsors.<\/p>\n

“But one of the things that changed a lot was the sophistication of the types of partners we were able to offer and, particularly, the speed with which we were able to execute.”<\/p>\n","protected":false},"excerpt":{"rendered":"Yet it is clear such a dramatic shift won’t happen overnight – even if Hopkinson rates head coach…\n","protected":false},"author":2,"featured_media":174646,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[61,60,112],"class_list":["post-174645","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-ie","tag-ireland","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/174645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=174645"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/174645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/174646"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=174645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=174645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=174645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}