{"id":174754,"date":"2025-12-04T13:21:14","date_gmt":"2025-12-04T13:21:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/174754\/"},"modified":"2025-12-04T13:21:14","modified_gmt":"2025-12-04T13:21:14","slug":"victorias-secret-looks-to-close-grafton-street-flagship-store-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/174754\/","title":{"rendered":"Victoria\u2019s Secret looks to close Grafton Street flagship store \u2013 The Irish Times"},"content":{"rendered":"<p class=\"c-paragraph paywall \">Victoria\u2019s Secret is to close its flagship store on Grafton Street and move to a new location in Dublin city centre. <\/p>\n<p class=\"c-paragraph paywall \">While the American lingerie brand has traded successfully from 28-29 Grafton Street since it opened there in December 2017, the building which comprises some 1,858 sq m (20,000 sq ft) of retail space and storage is now surplus to its requirements. <\/p>\n<p class=\"c-paragraph paywall \">The Irish Times understands that Victoria\u2019s Secret has applied to the building\u2019s landlord, Sretaw, to assign the remaining seven years of its lease to a new occupier. <\/p>\n<p class=\"c-paragraph paywall \">Sretaw PE (private equity), an investment and property development company, headed by Meath-based businessman Eamon Waters, acquired the Grafton Street building from Irish property company Iput for \u20ac28 million in 2023, and is understood to be in receipt of annual rent of \u20ac1.5 million from its investment.<\/p>\n<p class=\"c-paragraph paywall \">Speculation from market sources suggests that the luxury beauty brand Space NK may look to take Victoria\u2019s Secret\u2019s place at numbers 28-29 and relocate from its current, smaller premises at 82 Grafton Street. <\/p>\n<p class=\"c-paragraph paywall \">The Irish Times understands that Victoria\u2019s Secret is now considering opening for business in a new and smaller unit next door to Swedish fashion retailer Arket\u2019s store at nearby Grafton Place. <\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"c-image audio_image\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/11\/1754647931518-c07d65db-55b5-463e-ae51-976300c5837e.jpeg\"\/>Will the Government\u2019s new plan speed up the delivery of vital infrastructure projects? <\/p>\n<p class=\"c-paragraph paywall \">Victoria\u2019s Secret\u2019s original decision to open  on Grafton Street had been questioned at the time by its Irish-born former president, Margaret McDonald. <\/p>\n<p class=\"c-paragraph paywall \">In remarks made at a Dublin retail conference in 2018 and reported on by The Irish Times, she said she \u201ctakes no responsibility\u201d for the store and was \u201csurprised\u201d when told of the plan to launch the huge Grafton Street outlet.<\/p>\n<p class=\"c-paragraph paywall \">\u201cI was head of lingerie in the US, and that decision was taken by the international team. They came to me after they had already decided,\u201d she said. \u201cThey got a really good deal on the lease. But I would not have signed that lease if it was up to me.<\/p>\n<p class=\"c-paragraph paywall \">\u201cDublin is only just about above the threshold to be a big enough city for a Victoria\u2019s Secret. You need a lot of traffic [footfall] to support a store like that. Grafton Street is spotty at best,\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":"Victoria\u2019s Secret is to close its flagship store on Grafton Street and move to a new location in&hellip;\n","protected":false},"author":2,"featured_media":174755,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[72,95918,94043,61,31543,60,4674,95919,95920,95917],"class_list":{"0":"post-174754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-eamon-waters","10":"tag-grafton-street","11":"tag-ie","12":"tag-iput","13":"tag-ireland","14":"tag-retail","15":"tag-space-nk","16":"tag-sretaw-pe","17":"tag-victoria-s-secret"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/174754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=174754"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/174754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/174755"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=174754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=174754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=174754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}