Like her former challenges in paper engineering, Kelli wanted to make abstract ideas about type tangible in Alphabet in Motion, \u201cgetting people\u2019s hands and minds working in tandem\u201d, she says. \u201cLetterforms are shaped by culture, but also the technology that renders them. It\u2019s hard to make obsolete technology real and vivid and empowering for a reader who has never (for example) operated a phototypesetting machine. That\u2019s why tinkering is both a very human way of reasoning, and a method to empathically connect with the designer\u2019s hand.\u201d<\/p>\n
Turning the pages of Alphabet in Motion, you certainly share in Kelli\u2019s infatuation with letterforms: \u201ctiny, fairly benign-seeming shapes\u201d that have the ability to \u201ctransport you\u201d to another time and place, but you also share in the designers love for the handheld revelations and the unlimited number of interactions that are possible with paper. It channels all of the knowledge the designer has acquired over her career about making and designing books that don\u2019t quite behave as we expect.<\/p>\n
True to Kelli\u2019s sideways approach, instead of establishing an authority on typographic history, the pop-up publication lets us shape our own experience and understanding of type, firsthand. \u201cThe notion of the \u2018firsthand\u2019 is at once the most natural, accessible way to learn, and also the most radical,\u201d Kelly concludes. \u201cA person who believes that truth is to be acquired first-and-foremost through their own senses is empowered. My books are intended to engage directly with that part of ourselves.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Like her former challenges in paper engineering, Kelli wanted to make abstract ideas about type tangible in Alphabet…\n","protected":false},"author":2,"featured_media":181024,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[307,304,305,306,308,93,61,60],"class_list":{"0":"post-181023","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-artsdesign","12":"tag-design","13":"tag-entertainment","14":"tag-ie","15":"tag-ireland"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/181023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=181023"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/181023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/181024"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=181023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=181023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=181023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}