{"id":181565,"date":"2025-12-08T19:28:09","date_gmt":"2025-12-08T19:28:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/181565\/"},"modified":"2025-12-08T19:28:09","modified_gmt":"2025-12-08T19:28:09","slug":"from-sawdust-to-seed-round-constructionclock-grows-from-winnipeg","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/181565\/","title":{"rendered":"From sawdust to seed round: ConstructionClock grows from Winnipeg"},"content":{"rendered":"<p>Contractor-turned-founder David Peters raises $2 million for automated attendance-tracking app.<\/p>\n<p>&#13;<\/p>\n<p>Construction workers are paid to put their elbow grease into building homes, not filling out paperwork. But if they want to get paid, they eventually need to put down the hammer and pick up the pen.<\/p>\n<p>\u201cWe\u2019re tracking all this verified time; now it\u2019s time to pay these people.\u201d<\/p>\n<p>Nobody knows this better than David Peters. Peters ran his own subcontracting business for nearly two decades.His employees just wanted to get paid; they would often hastily fill their hours into a form at the end of their shift, and often overestimate in the process.\u00a0\u00a0<\/p>\n<p>\u201cMy biggest pain point was our margins got eaten away with bad time tracking \u2026 inadvertent time theft,\u201d Peters told BetaKit in an interview at the SAAS NORTH conference in November.\u00a0<\/p>\n<p>\u201cPart of it is my fault: as a construction company owner, I should have done a better job,\u201d Peters added. \u201cBut also part of it was [that] there\u2019s just not great tools for SMB construction.\u201d<\/p>\n<p>Sick of low margins, Peters decided to get into tech. For the past three years, he\u2019s been building ConstructionClock in his hometown of Winnipeg. The app lets workers focus on the job at hand by automating labour time and attendance tracking, clocking them in and out of work based on geolocation data.\u00a0<\/p>\n<p>Now, the founder and CEO is looking to use the proceeds of a new $2-million CAD seed round to triple ConstructionClock\u2019s customer count in 2026, and take the natural next step with the product.\u00a0<\/p>\n<p>\u201cWe\u2019re tracking all this verified time; now it\u2019s time to pay these people,\u201d Peters said.\u00a0<\/p>\n<p>Winnipeg Bets<\/p>\n<p>Peters, whose voice sounds sandpaper rough from breathing in \u201ca lot\u201d of sawdust over the years, isn\u2019t the prototypical tech founder. Construction is about blueprints and projected costs, a language he understood, while tech is about vision and forecasts.\u00a0\u00a0<\/p>\n<p>\u201cI felt like a massive charlatan,\u201d Peters said. \u201cBut I overcame that because I had invested my life savings into this company.\u201d\u00a0\u00a0<\/p>\n<p>On top of that, he\u2019s building a startup in Winnipeg\u2019s small tech ecosystem. There are next to no venture capital firms, and there aren\u2019t many angel investors, meaning not many people are willing to make bets on tech companies in the area, he explained.\u00a0<\/p>\n<p>\u201cIf you are pre-revenue, it\u2019s impossible to raise in Winnipeg,\u201d Peters said.\u00a0<\/p>\n<p>Iain Crozier, founder and general partner of Winnipeg-based <a href=\"https:\/\/betakit.com\/new-early-stage-vc-fund-trillick-ventures-aims-to-bring-funding-to-underrepresented-manitoba\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Trillick Ventures<\/a>, agrees with Peters\u2019 assessment. Trillick, a ConstructionClock investor, is one of the few Winnipeg venture players trying to bolster the city\u2019s ecosystem.<\/p>\n<p>\u201cThere\u2019s just very little activity happening in Manitoba,\u201d Crozier said. \u201cMost successful companies have had to raise outside of Manitoba, or they have very, very big cap tables that take them a very long time to assemble.\u201d<\/p>\n<p><a href=\"https:\/\/cdn.betakit.com\/wp-content\/uploads\/2025\/12\/ConstrutionClock.png\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" title=\"ConstrutionClock | BetaKit\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/12\/ConstrutionClock-1024x683.png\" alt=\"\" class=\"wp-image-397699\"  \/><\/a>The ConstructionClock team.<\/p>\n<p>Despite being a tech newbie in these conditions, Crozier said Peters was \u201cvery persistent\u201d to grow and attract the right investors for his vision.\u00a0<\/p>\n<p>ConstructionClock wasn\u2019t Peters\u2019 first rodeo, however. In early 2022, Peters secured a <a href=\"https:\/\/betakit.com\/roofbundle-secures-500000-support-from-construction-players-to-fuel-launch-of-roofing-software-solution\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">pre-seed round<\/a> for his first tech startup, RoofBundle, which ended in a legal battle with one of its investors. The dispute was settled the day before it was set to go to court.\u00a0<\/p>\n<p>\u201cI have lots of opinions about that whole thing, as a first-time founder that was six months into it, I didn\u2019t know what I was doing, and it was a learning experience for me,\u201d Peters said in a follow-up phone interview. \u201cI put it behind me, I don\u2019t really care about that anymore.\u201d<\/p>\n<p>\u201cI felt like a massive charlatan. But I overcame that because I had invested my life savings into this company.\u201d\u00a0<\/p>\n<p>He pivoted to his new company, ConstructionClock, in late 2022, bringing much of his team with him to tackle the time and attendance problem for subcontractors. From here, his \u201csaving grace\u201d was Manitoba\u2019s <a href=\"https:\/\/www.gov.mb.ca\/jec\/busdev\/financial\/sbvctc\/index.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Small Business Venture Capital Tax Credit<\/a>, which, combined with moving fast with the product, allowed ConstructionClock to raise \u201cjust enough\u201d funding to stay alive in the beginning. The startup raised a $1.2-million pre-seed in late 2024, not including a secondary component for some early angels that cashed out.\u00a0<\/p>\n<p>Peters wanted to triple the company\u2019s size in 2025 following the fundraise. When that seemed achievable, he went to investors in the summer for a new, $2-million seed round. He wanted to \u201ckeep it small,\u201d but now he had a very un-Winnipeg problem: too many investors wanted in.\u00a0<\/p>\n<p>Better problems<\/p>\n<p>Peters set the round terms and whittled it down to three investors: <a href=\"https:\/\/betakit.com\/new-early-stage-vc-fund-trillick-ventures-aims-to-bring-funding-to-underrepresented-manitoba\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Trillick<\/a>, who cut the biggest cheque, and two returning investors in Chicago-based M25 and an undisclosed \u201csuperangel,\u201d whom Peters said runs one of the largest tech companies in Winnipeg.\u00a0<\/p>\n<p>Peters has an interesting relationship with Trillick. After investing a \u201csmall amount,\u201d ConstructionClock\u2019s CFO, Dominique Smith, is an LP in the fund. She is also his wife.\u00a0<\/p>\n<p>\u201cIs that normal in other areas? Probably not,\u201d Peters said. \u201cBut here in Winnipeg, we have a very small ecosystem, and we support each other like crazy.\u201d\u00a0<\/p>\n<p>Crozier agreed with Peters, calling it a \u201creally good example\u201d of how integrated the Winnipeg tech community is. He said Smith is one of Trillick\u2019s many LPs, and claimed that her involvement had no impact on Trillick\u2019s decision to invest in ConstructionClock.\u00a0<\/p>\n<p>RELATED: <a href=\"https:\/\/betakit.com\/new-early-stage-vc-fund-trillick-ventures-aims-to-bring-funding-to-underrepresented-manitoba\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">New early-stage VC fund Trillick Ventures aims to bring funding to \u201cunderrepresented\u201d Manitoba<\/a><\/p>\n<p>\u201cMany Manitoban founders are LPs in Trillick, and we\u2019re a small-but-growing tech ecosystem who collectively want to help each other win, and be invested in the success of our peers,\u201d Crozier said.\u00a0<\/p>\n<p>ConstructionClock has 3,000 companies on its platform right now, and Peters\u2019 goal is to use the seed funding to triple its customer count by the end of 2026. The company has a very short sales cycle, usually taking less than a week for a prospective customer to decide to use its platform, and it adds\u00a0 about 10 businesses per day. This is especially pronounced in ConstructionClock\u2019s main market, the United States, which is home to 80 percent of its customers.<\/p>\n<p>But the other 20 percent of ConstructionClock\u2019s customers are spread across 23 countries, including Australia, New Zealand, the United Kingdom, the European Union, and Canada. To increase the company\u2019s global footprint, Peters is looking to use the fresh funding to spend more on ads and add another 10\u00a0 salespeople to its 25-person headcount.\u00a0<\/p>\n<p>\u201cYou always want to do something big in your hometown, of course, and that\u2019s what I want to do.\u201d<\/p>\n<p>David Peters, ConstructionClock<\/p>\n<p>Then comes ConstructionClock\u2019s next big feature, payroll, which Peters called the \u201cnatural progression\u201d of the platform. Set to launch in certain US states halfway through 2026, ConstructionClock won\u2019t just handle payroll for subcontractors, the new offering will also include earned wage access (EWA). Using a partner\u2019s whitelabelled EWA service, tradespeople will be able to walk off the job site and withdraw the money they just earned without needing to wait for payday.\u00a0<\/p>\n<p>\u201cRestaurants do this, lots of service-based businesses do EWA, nobody\u2019s doing this for construction right now, especially not in SMB,\u201d Peters said.\u00a0<\/p>\n<p>Winnipeg\u2019s relatively small tech scene is home to players like Bold Commerce, Taiv, and SkipTheDishes. Peters said that, without those stories, he doesn\u2019t know if he \u201cwould have had the guts\u201d to jump into the tech scene.\u00a0<\/p>\n<p>\u201cYou always want to do something big in your hometown, of course, and that\u2019s what I want to do,\u201d Peters said. Now, Crozier calls ConstructionClock a \u201cstandout\u201d company in the ecosystem.\u00a0<\/p>\n<p>\u201cWinnipeg, yeah, it\u2019s not the sexiest city in the world, but I feel like we can build a really great business there,\u201d Peters added. \u201cWe just want to be one of those companies that continues to grow, and hire a bunch of Winnipeggers.\u201d<\/p>\n<p>BetaKit\u2019s Prairies reporting is <a href=\"https:\/\/betakit.com\/betakit-to-open-full-time-prairies-bureau\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">funded in part by YEGAF<\/a>, a not-for-profit dedicated to amplifying business stories in Alberta.<\/p>\n<p>All images courtesy David Peters\/ConstructionClock<\/p>\n","protected":false},"excerpt":{"rendered":"Contractor-turned-founder David Peters raises $2 million for automated attendance-tracking app. &#13; Construction workers are paid to put their&hellip;\n","protected":false},"author":2,"featured_media":181566,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[72,98646,98644,191,4673,1446,98645,61,60,2525,98648,2154,98647,83570],"class_list":{"0":"post-181565","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"tag-business","9":"tag-constructionclock","10":"tag-david-peters","11":"tag-entrepreneurship","12":"tag-fintech","13":"tag-funding","14":"tag-iain-crozier","15":"tag-ie","16":"tag-ireland","17":"tag-manitoba","18":"tag-prairies","19":"tag-saas","20":"tag-trillick-ventures","21":"tag-winnipeg"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/181565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=181565"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/181565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/181566"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=181565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=181565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=181565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}