To celebrate the release of the sculpture, Laura and Caleb, invited 29 artists to interpret the humble fruit in their own unique way; as the smell they wanted to create was so mutlilayered, the pair realised that having as many visual voices as possible would be a fitting tribute to the creation. \u201cWe wanted the final set of drawings to feel truly varied and to represent a mix of styles, voices, and perspectives,\u201d says Caleb. It\u2019s true, the final 29 show the fruit in all its glory \u2013 some zoom in on the mottled colour of their skin, others emphasise their woody stems, while many enhance the bulbous form of their bodies \u2013 and the range of techniques on show is vast: from digital dots and ethereal airbrush to collage and swift charcoal lines.<\/p>\n
The collaborators include friends, like Noelia Towers who used silver stars stickers \u2013 \u201cit almost sparkles on the page!\u201d says Caleb \u2013 and Eleanor Wallace, who made her own dye from Jonathan apple skins to use as her as paint, as well as creative powerhouses, like Gay Reineck. \u201cShe worked with Saul Bass and Charles Eames during her career, and she has a beautiful series of typographic fruit drawings made in 1967,\u201d says Caleb. \u201cI found them while researching and asked if she might create one of an apple more than fifty years later. I may have actually pulled her out of retirement for this project!\u201d Finally, the invite list was also extended to family, and charmingly so. One apple, craftily created with ice lolly sticks and pipe cleaners, was created by Laura\u2019s four-year-old nephew.<\/p>\n
Working as a small two person studio, for Caleb and Laura collaboration has always been a central tenant of Clue, not only because it\u2019s a way for them to \u201cwork with people we find interesting and admire\u201d, but because of the range of perspective it brings to the brand. As each scent on its virtual shelf has a visual universe of its own, and \u201ccollaborations in things like illustration and photography all layer together with our work in ways we could never create alone,\u201d says Caleb. \u201cBringing in other artists widens the range of the visuals and lets each project grow into something that feels hopefully bigger than the two of us.\u201d The Every Apple project is a perfect example of that ethos, bringing together multiple voices to make a beautiful body of work that speaks to the everlasting charm of the apple, and the universal nature of smell.<\/p>\n