{"id":183143,"date":"2025-12-09T15:52:10","date_gmt":"2025-12-09T15:52:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/183143\/"},"modified":"2025-12-09T15:52:10","modified_gmt":"2025-12-09T15:52:10","slug":"urban-soul-project-brings-bold-red-hotel-design-to-santorini","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/183143\/","title":{"rendered":"urban soul project brings bold red hotel design to santorini"},"content":{"rendered":"<p>Urban Soul Project reimagines hospitality through a drawn line<\/p>\n<p>\u00a0<\/p>\n<p>In a landscape long defined by <a href=\"https:\/\/www.designboom.com\/tag\/architecture-in-greece\/\" rel=\"nofollow noopener\" target=\"_blank\">Cycladic white<\/a> and postcard predictability, <a href=\"https:\/\/www.designboom.com\/tag\/urban-soul-project\/\" rel=\"nofollow noopener\" target=\"_blank\">Urban Soul Project (USP)<\/a> introduces Neema Maison Finikia Santorini, a <a href=\"https:\/\/www.designboom.com\/tag\/designer-boutique-hotel\/\" rel=\"nofollow noopener\" target=\"_blank\">hotel<\/a> designed for Neema \u2013 Domes Resorts. USP\u2019s concept is based on a sculptural <a href=\"https:\/\/www.designboom.com\/tag\/steel\/\" rel=\"nofollow noopener\" target=\"_blank\">metal <\/a>\u2018thread\u2019 that moves through the interiors like a continuous line drawing. Beginning at reception, it traces and outlines architectural elements, merges with joinery, and concludes in a large-scale wall installation referencing fashion illustration and textile craft.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Color becomes a structuring tool. Neema\u2019s signature red appears as a counterpoint to textured neutrals, framing the reception area and recurring across built-ins, furniture, and details, and reads as a stabilizing rhythm, organizing the visual field.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1168710 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"urban soul project redefines the santorini palette through bold red hotel design\" width=\"818\" height=\"614\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/12\/urban-soul-project-usp-continuous-metal-line-interiors-santorini-hotel-designboom-12.jpg\"  data- loading=\"lazy\"\/><br \/>all images courtesy of Urban Soul Project and Neema Maison Finikia Santorini<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Cinematic outdoor spaces and editorial interiors in santorini<\/p>\n<p>\u00a0<\/p>\n<p>Moving toward the pool, a custom tile pattern, derived from Neema\u2019s woven brand motif, animates the outdoor area, while sculptural sunbeds and an expressive bar establish organic silhouettes against the Cycladic light. Plaster, wood, stone, and fabric interact with sun and shadow to create a setting that feels cinematic.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Guest rooms approach the narrative from a more intimate angle. The <a href=\"https:\/\/usp.gr\/\" target=\"_blank\" rel=\"noopener nofollow\">Greek architects<\/a> at USP compose each room as though prepared for a fashion shoot; lighting, textures, and spatial alignment highlight the occupant as the central figure. Dressing-room-inspired vanity lights, tile layouts recalling fabric swatches, and custom furniture pieces reinforce this editorial sensibility. The red of the brand returns in restrained accents, woven into headboards, bathroom elements, and built-in details, allowing continuity without repetition. Throughout the rooms, the woven brand motif is integrated into surfaces and panels.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1168711 lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"urban soul project redefines the santorini palette through bold red hotel design\" width=\"818\" height=\"692\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/12\/urban-soul-project-usp-continuous-metal-line-interiors-santorini-hotel-designboom-13.jpg\"  data- loading=\"lazy\"\/><br \/>set in a landscape long defined by Cycladic white and postcard predictability<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1168700 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"urban soul project redefines the santorini palette through bold red hotel design\" width=\"818\" height=\"610\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/12\/urban-soul-project-usp-continuous-metal-line-interiors-santorini-hotel-designboom-02.jpg\"  data- loading=\"lazy\"\/><br \/>Urban Soul Project (USP) introduces Neema Maison Finikia Santorini<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1168703 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"urban soul project redefines the santorini palette through bold red hotel design\" width=\"818\" height=\"613\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/12\/urban-soul-project-usp-continuous-metal-line-interiors-santorini-hotel-designboom-05.jpg\"  data- loading=\"lazy\"\/><br \/>USP\u2019s concept is based on a sculptural metal \u2018thread\u2019<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1168701 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"urban soul project redefines the santorini palette through bold red hotel design\" width=\"818\" height=\"583\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/12\/urban-soul-project-usp-continuous-metal-line-interiors-santorini-hotel-designboom-03.jpg\"  data- loading=\"lazy\"\/><br \/>color becomes a structuring tool<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1168702 size-full lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"urban soul project redefines the santorini palette through bold red hotel design\" width=\"818\" height=\"618\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/12\/urban-soul-project-usp-continuous-metal-line-interiors-santorini-hotel-designboom-04.jpg\"  data- loading=\"lazy\"\/><br \/>a hotel designed for Neema \u2013 Domes Resorts<\/p>\n","protected":false},"excerpt":{"rendered":"Urban Soul Project reimagines hospitality through a drawn line \u00a0 In a landscape long defined by Cycladic white&hellip;\n","protected":false},"author":2,"featured_media":183144,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[35010,307,304,305,306,308,62214,93,61,60,99329],"class_list":{"0":"post-183143","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-architecture-in-greece","9":"tag-arts","10":"tag-arts-and-design","11":"tag-artsanddesign","12":"tag-artsdesign","13":"tag-design","14":"tag-designer-boutique-hotels","15":"tag-entertainment","16":"tag-ie","17":"tag-ireland","18":"tag-urban-soul-project"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/183143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=183143"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/183143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/183144"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=183143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=183143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=183143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}