{"id":186270,"date":"2025-12-11T07:29:30","date_gmt":"2025-12-11T07:29:30","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/186270\/"},"modified":"2025-12-11T07:29:30","modified_gmt":"2025-12-11T07:29:30","slug":"allbirds-co-founder-raises-7m-for-new-womens-health-supplement-brand","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/186270\/","title":{"rendered":"Allbirds Co-Founder Raises $7M for New Women\u2019s Health Supplement Brand"},"content":{"rendered":"

Backed by $7 million in seed funding, Biologica debuts with beverage-based formulations that are built around a woman\u2019s hormonal age, not chronological age<\/p>\n

Biologica launched today as the newest venture from Allbirds co-founder Joey Zwillinger, but the company\u2019s origins sit with his wife and co-founder, Liz Zwillinger, whose years of navigating shifting hormonal symptoms exposed a gap in the women\u2019s health market. <\/p>\n

As a 43-year-old former family law attorney and mother of three, Liz spent more than a decade moving through pregnancy, postpartum and the early stages of perimenopause, feeling as though no single product reflected what her body was actually experiencing.<\/p>\n

\u201cI have always struggled with my hormonal health and how my hormones were impacting my mood \u2014 and how I was showing up for my family,\u201d she told Athletech News. \u201cI was mixing different pills and powders, listening to Instagram doctors, talking to friends, and it all felt completely disaggregated. I couldn\u2019t find one solution that met me where I was in my hormonal stage.\u201d<\/p>\n

That frustration became the catalyst for Biologica, a new women\u2019s health brand built around a long-overlooked premise: hormonal age, not chronological age, should determine a woman\u2019s nutritional support. <\/p>\n

The company debuted with three effervescent daily Essentials for the reproductive years, perimenopause and postmenopause, each formulated with clinically backed dosages, acute symptom support and foundational nutrients that shift with hormonal biology rather than general demographic categories.<\/p>\n

\"\"Joey and Liz Zwillinger (credit: Biologica)<\/p>\n

Biologica also announced a $7 million seed round led by Addition with participation from Hawktail, Greycroft, True Beauty Ventures, Good Friends, Gabrielle Bernstein and Katherine Schwarzenegger Pratt. <\/p>\n

A New Type of Women\u2019s Health Supplement<\/p>\n

Investors generally pointed to the brand\u2019s focus on hormonal specificity<\/a> as a meaningful departure from traditional supplement models, which often repurpose generic formulas for men and women alike.<\/p>\n

After early conversations with friends revealed a common pattern: either no supplementation at all, or an overwhelming assortment of pills and powders that were difficult to sustain, the Zwillingers conducted a series of age-segmented focus groups to test whether Liz\u2019s experience mirrored a broader reality. They found that women across life stages were overwhelmed by information, eager for simplicity and consistently dealing with symptoms that changed dramatically depending on their hormonal phase.<\/p>\n

Those findings led Joey, who stepped back from leading sustainable footwear and apparel brand Allbirds in 2024, to oversee a full research initiative, including a 1,000-woman health study that mapped the prevalence and severity of symptoms across hormonal ages. Digestive discomfort, lethargy and nutrient deficiencies emerged as universal patterns, while mood, irritability, sleep disturbances, cognitive shifts and PMS-related complaints clustered tightly around specific stages of hormonal change.<\/p>\n

\u201cWhat we found was that hormonal age dictates women\u2019s health outcomes much more than chronological age,\u201d he told ATN. \u201cOnce we saw that clearly in the data, the product strategy became obvious.\u201d<\/p>\n

Inside the Biologica Formulation<\/p>\n

From there, Biologica spent a year in R&D to engineer a single daily format capable of delivering both foundational nutrients and stage-specific clinical actives in effective dosages. <\/p>\n

The result is an effervescent beverage designed to replace the equivalent of multiple pills. Each tin contains 30 sachets formulated with five grams of active ingredients, including electrolytes tailored for women, a targeted probiotic strain for digestion, iron encapsulated to avoid unwanted taste, vitamin D, B-complex vitamins and a rotating set of clinically validated botanicals. <\/p>\n

For PMS and mood-related symptoms in the reproductive years, Biologica uses chasteberry extract and pomella pomegranate; for perimenopause, it incorporates L-theanine, GABA and Affron saffron to address irritability, brain fog and sleep disruptions; for postmenopause, it introduces hobamine to help counter oxidative stress alongside nutrients for bone, heart and cognitive health.<\/p>\n

To validate the formulations further, the company created a medical advisory board of OB\/GYNs, a breast-cancer surgeon and naturopathic doctors. A staff naturopathic doctor has spent more than a year refining ingredient interactions, while the brand\u2019s first clinical study, focused on the perimenopause formulation, is underway.<\/p>\n

Though deeply research-driven, Biologica was also designed for usability. Liz pushed for a format that felt elegant and visible rather than medicinal, leading to recyclable tins embossed with Greco-Roman reliefs intended to encourage daily use. <\/p>\n

\u201cThere was a missing space for something elevated, science-backed and truly designed for women,\u201d she said. \u201cI didn\u2019t want to choke down seven pills. I wanted something that supported my symptoms and my underlying health in one step.\u201d<\/p>\n

Biologica\u2019s three Essentials are available at biologica.com<\/a> for $70, or $59 through subscription.<\/p>\n","protected":false},"excerpt":{"rendered":"Backed by $7 million in seed funding, Biologica debuts with beverage-based formulations that are built around a woman\u2019s…\n","protected":false},"author":2,"featured_media":186271,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[2121,1446,103,61,60,446,83225],"class_list":{"0":"post-186270","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-womens-health","9":"tag-funding","10":"tag-health","11":"tag-ie","12":"tag-ireland","13":"tag-nutrition","14":"tag-supplement-companies"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/186270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=186270"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/186270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/186271"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=186270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=186270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=186270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}