![\"Guinness](\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/12\/0_Guinness-recommissioned-a-ceremonial-Guinness-barge-on-the-River-Liffey-since-1961-to-celebrate-Gu.jpeg\")
Guinness has returned to Dublin’s 3Arena(Image: Andres Poveda Photography Ltd)<\/p>\nThe new multi-year partnership between Diageo Ireland and Live Nation Ireland\/MCD will bring the Guinness experience to fans at 3Arena, Ireland\u2019s largest indoor venueGuinness has returned to Dublin’s 3Arena(Image: Andres Poveda Photography Ltd)<\/p>\n
Guinness has returned to Dublin’s 3Arena<\/a> for the first time in 15 years.<\/p>\n The new multi-year partnership between Diageo Ireland and Live Nation Ireland\/MCD will bring the Guinness<\/a> experience to fans at 3Arena, Ireland\u2019s largest indoor venue, and extend its presence across 3Olympia Theatre, Bord G\u00e1is Energy Theatre, Gaiety Theatre, The Academy and The Ambassador Theatre, after more than 15 years and just in time for Christmas<\/a>.<\/p>\n The partnership will ensure every gig, show, and performance across these venues will be complemented by the Guinness experience. To mark this occasion, Guinness recommissioned a ceremonial Guinness barge, reminiscent of historic journeys, to make its way up the River Liffey from St. James\u2019s Gate to Dublin’s docklands, culminating at the 3Arena.<\/p>\n The last time a Guinness barge made this journey was in 1961. Accompanied by music from contemporary Irish folk group BIIRD, this symbolic journey paid homage to Guinness\u2019s rich Dublin<\/a> heritage while signalling a new era for Guinness and live entertainment in the capital. The barge\u2019s return was a visual spectacle, as it delivered the first kegs of the iconic stout.<\/p>\n Louise Ryan, Managing Director of Diageo Ireland said: “This partnership with Live Nation Ireland is a deeply significant step in our commitment to celebrating Irish culture and truly enhancing the consumer experience.”<\/p>\n “Live entertainment venues and festivals are amazing third spaces where communities connect to celebrate and create lasting memories. We are committed to embedding our diverse portfolio of brands \u2013 from the rich heritage of Guinness to the refreshing innovation of Rockshore \u2013 directly into the fabric of these experiences. This partnership will see our brands deeply integrated, ensuring every moment is complemented by choice, and our unwavering commitment to quality\u2019\u2019<\/p>\n Denis Desmond, Chairman Live Nation Ireland & UK added: “We are incredibly proud to welcome Diageo Ireland as our Official Beer, Stout, Cider, and Non-Alcoholic Beer Partner across our entire portfolio.<\/p>\n “Diageo’s iconic brands are synonymous with quality and celebration, perfectly complementing the energy and creativity of our events and artists, aligning seamlessly with our mission to create safe, inclusive, and unforgettable moments for fans across Ireland. We look forward to many years of successful collaboration.”<\/p>\n Join our Dublin Live breaking news service on WhatsApp. Click this link <\/a>to receive your daily dose of Dublin Live content.<\/p>\n We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don\u2019t like our community, you can check out any time you like. If you\u2019re curious, you can read our Privacy Notice<\/a>.<\/p>\n