An advertisement featuring Zerodha co-founder Nikhil Kamath and Future Group founder Kishore Biyani appeared in The Economic Times on Monday, drawing attention for bringing together two entrepreneurs from very different eras of Indian business.<\/p>\n
The print ad, published under the The Foundery banner, carries the headline \u201cReady to be our co-founder?\u201d and shows Kamath and Biyani standing on either side of an empty armchair, a visual metaphor inviting aspiring entrepreneurs to step into a co-founder\u2019s role.<\/p>\n
The Foundery is a three-month, fully residential entrepreneurship programme where selected co-founders live and work in Alibaug, collaborating to turn ideas into businesses. The programme is positioned as both an ecosystem and an immersive experience rather than a conventional accelerator. It is an initiative of the WTF x Think9 collaboration and is connected to Kamath\u2019s podcast platform, \u201cWTF is with Nikhil Kamath.\u201d<\/p>\n
A similar post on Instagram was also shared:<\/p>\n
Kamath, the co-founder of Zerodha, has in recent years expanded his public profile beyond broking into investing, content and long-form conversations on business and economics through his podcast. The inclusion of Biyani alongside him in the ad adds a contrasting entrepreneurial perspective rooted in India\u2019s brick-and-mortar retail boom of the 1990s and 2000s.<\/p>\n
Biyani, widely regarded as the \u201cfather of modern retail\u201d in India, founded the Future Group, which once housed brands such as Big Bazaar and Pantaloon Retail. He had previously appeared as a guest on Kamath\u2019s podcast, where the two discussed themes ranging from e-commerce disruption to brand-building and the future of Indian retail.<\/p>\n