{"id":208060,"date":"2025-12-24T05:18:08","date_gmt":"2025-12-24T05:18:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/208060\/"},"modified":"2025-12-24T05:18:08","modified_gmt":"2025-12-24T05:18:08","slug":"no-pay-for-2-years-then-just-300-a-month-why-books-beyond-borders-founder-says-this-is-unsustainable","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/208060\/","title":{"rendered":"No pay for 2 years, then just $300 a month: Why Books Beyond Borders founder says this is unsustainable"},"content":{"rendered":"<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">For the first two years of running Books Beyond Borders, founder Randall Chong did not draw a salary at all.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">When he finally did, it was $300 a month, an amount he now readily admits was &#8220;so bad&#8221;.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">&#8220;It was $300 for six months when I first paid myself,&#8221; he recalled.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Books Beyond Borders has come a long way since Randall founded it in 2019, growing from an operation run out of his grandfather&#8217;s spare room to one that now includes a warehouse and office in Jalan Pemimpin, along with The Bookstore at Maxwell.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Surely, he must be making a living wage now? When Stomp asked this question, Randall chuckled.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">&#8220;Honestly, I&#8217;m still way below the market rate. It&#8217;s embarrassingly low,&#8221; the 33-year-old said.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">The founder is clear-eyed about a reality that still makes many uncomfortable when it comes to social enterprises: profit is not taboo. In fact, he unabashedly believes that profit is essential. Not just for survival, but also for impact.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">&#8220;You cannot give from an empty cup,&#8221; he said. &#8220;If your cup is empty, you will burn out.&#8221;<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">The social enterprise model differs from a charity. While it has a social objective, <a class=\"text-primary-500 hover:underline\" rel=\"noreferrer nofollow noopener\" href=\"https:\/\/www.msf.gov.sg\/docs\/default-source\/resources-document\/se-casebook-content-design-fa_8-nov.pdf\" target=\"_blank\">social enterprises are still businesses<\/a>.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">The sector has been growing steadily in recent years, according to Raise Singapore, a cross-sector effort founded in 2015 to support social enterprises. The number of Raise members <a class=\"text-primary-500 hover:underline\" rel=\"noreferrer nofollow noopener\" href=\"https:\/\/www.raise.sg\/media\/uploads\/2025\/09\/raise_AR-2024-25_30092025.pdf\" target=\"_blank\">nearly doubled between 2023 and 2024<\/a>, from 357 to 693 members.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Some other notable social enterprises include The Green Collective SG, a retail store which curates sustainable brands, and Foreword Coffee, a coffee company that champions inclusive employment.<\/p>\n<p>The accidental social entrepreneur<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Before Books Beyond Borders, running a social enterprise was never a thought Randall considered.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">&#8220;Before, I&#8217;ve never actually volunteered in my life before. I&#8217;ve never given any sort of donation,&#8221; he confessed.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Prior to 2019, this writer would have described Randall as your typical &#8216;tech bro&#8217;. Randall had been working in a tech start-up based in Bangkok, travelling frequently between Singapore and the Thai capital.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">He assumed he would always stay in the tech space. That is, until the emptiness set in.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">&#8220;There wasn&#8217;t really much meaning,&#8221; he said. &#8220;It felt like every day when I was going to work, the goal was to just make the investor happy, you know?&#8221;<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">As the start-up expanded, his anxieties grew. He had not taken a proper break in two years and found himself constantly thinking about how to escape work. Burnout eventually pushed him to take a six-month sabbatical, during which he challenged himself to do one thing that scared him.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">That challenge was hiking to Everest Base Camp in late 2018. He had neither a guide nor a porter, and would not consider himself to be in peak physical condition, but he accomplished what he set out to do anyway \u2014 and more.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Along the way, Randall noticed something that unsettled him.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">&#8220;I started to notice a lot of young boys and girls were out of school, working as porters with little to no pay,&#8221; he said. &#8220;Some of them were carrying really heavy loads for less than a dollar a day.&#8221;<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">One encounter with a 15-year-old boy named Madan stuck with him. When Randall asked if he was tired, the boy laughed.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">&#8220;He said he used to walk three to four hours just to get to school, but now he&#8217;d rather work.&#8221;<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Subsequent visits to remote schools in Nepal revealed bare classrooms, unmotivated teachers and, in some cases, no books at all.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">&#8220;If I were in their shoes, I would also rather work,&#8221; Randall told Stomp bluntly.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">That was the turning point. He returned to Singapore, quit his job and began what would become Books Beyond Borders.<\/p>\n<p>Not a thrift store, and definitely not a charity<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">In its early days, Books Beyond Borders functioned much like a typical charity thrift shop: it collected donated books, sold them cheaply, and channelled proceeds into education initiatives in Nepal.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">This writer recalls donating books to its original Jalan Pemimpin outlet in 2022, sifting through many yellowed paperbacks in the dollar pile. Then, the bookstore was a six to seven minute walk away from the nearest MRT station, almost entirely unsheltered.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Now, located in Maxwell, the operation looks very different. Things are more &#8220;sustainable&#8221;, Randall said.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">This writer has visited the Maxwell outlet on multiple occasions and observed that the bookstore has expanded its offerings to include handcrafted goods made by Nepalese artisans. The books are also in better, more marketable condition, allowing them to be priced higher.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Notably, the Maxwell outlet features a more &#8216;upmarket&#8217; interior design, seemingly tailored to the more affluent tourist crowd that frequents the Chinatown area.<\/p>\n<p><img decoding=\"async\" class=\"mx-auto block max-h-full max-w-full object-contain\"  alt=\"\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/12\/bbb1.png\"\/>Books Beyond Borders&#8217; Maxwell outpost features a cosy resting area and noticeably more space for visitors to wander about. PHOTOS: RANDALL CHONG\u00a0<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">&#8220;When we moved to our main Maxwell bookstore, we decided we didn&#8217;t want to be known as a thrift store,&#8221; he told Stomp. &#8220;We didn&#8217;t want people to just think, &#8216;Oh, cheap books, one dollar.'&#8221;<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">That perception, he explained, would make it hard to pay the bills. While business tends to be strong during the Christmas season, there have been months when Randall had to dip into his personal savings to fund scholarships for students in Nepal.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">With a prime location also comes higher rent, and Randall expects costs to rise further.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">It might seem contradictory, then, that Books Beyond Borders does not accept monetary donations. After all, cash flow is clearly vital in helping to keep the lights on.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">When you take people&#8217;s money, they want to decide how it&#8217;s spent, he explained. If someone donated $100 to the bookstore, they want to see it go directly to the beneficiaries in Nepal and not towards anything they don&#8217;t think is &#8220;useful&#8221;.<\/p>\n<p><img decoding=\"async\" class=\"mx-auto block max-h-full max-w-full object-contain\"  alt=\"\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/12\/girlseducation.png\"\/>According to its website, Books Beyond Borders has contributed over $40,000 to girls education in Nepal since its founding in 2019. PHOTO: RANDALL CHONG\u00a0<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">But Randall argued that the same $100 could also go towards building a website or store improvements, which help build brand awareness needed for long-term impact.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">As a social enterprise, Books Beyond Borders pays taxes, receives no grants and operates with Randall as its only full-time staff member.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">He handles almost everything from finance and product design to TikTok livestreams and packing orders. He only hires part time staff to help run retail operations, which offers him some small reprieve.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">According to its website, Books Beyond Borders has contributed over $40,000 to girls&#8217; education in Nepal since its founding in 2019.<\/p>\n<p>Helping hand for other small businesses<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">In August, Randall shifted his attention to other founder-led businesses in Singapore.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Through a side project called Two Storytellers, he approaches these small business owners spontaneously, phone in hand, filming unscripted interviews.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">It was an initiative that was sparked, much like Books Beyond Borders, rather randomly.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Randall had noticed a man selling coffee in the carpark of his office building with only a piece of tarp to shade him from the sun. Curious, Randall asked him some questions, and the rest was history.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">&#8220;A lot of these businesses have great products and great stories, but they don&#8217;t know how to use social media,&#8221; he said. &#8220;Without social media, we would have shuttered a long time ago.&#8221;<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Now, he&#8217;s paying it forward with these interviews, which are unpaid and unscripted.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">One of his most popular interviews was with the elderly owner of a Peranakan clog business in Chinatown Complex, who has been in business for 18 years. The interview has garnered at least 147,200 views on TikTok.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">In the video, the owner spoke candidly about the possibility of closing his business down due to old age. He shared that the complex felt &#8220;haunted&#8221; after the Covid-19 pandemic and that covering rent had become a challenge.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Randall sees them as a natural extension of Books Beyond Borders&#8217; mission.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">&#8220;I don&#8217;t want us to be known just as a bookstore,&#8221; he said. &#8220;I want us to be known for telling great stories.&#8221;<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">For now, he has no plans to work with large brands commercially, choosing instead to keep the project authentic.<\/p>\n<p>Social enterprise founders must pay themselves to be sustainable<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">Looking back, Randall said his biggest misconception was believing Books Beyond Borders could only ever be a secondhand bookstore and nothing more.<\/p>\n<p><img decoding=\"async\" class=\"mx-auto block max-h-full max-w-full object-contain\"  alt=\"\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2025\/12\/bbbxmas.png\"\/>The bookstore now also sells handicrafts made by Nepalese artisans, who are behind these Christmas decorations\u00a0<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">His epiphany? That there&#8217;s no rulebook to what the bookstore can be. That realisation now shapes the advice he gives others hoping to start purpose-driven ventures.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">&#8220;Focus on how you can make it sustainable,&#8221; he said. &#8220;Pay yourself. If you can&#8217;t, it won&#8217;t last.&#8221;<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">For Randall, the lesson was simple but hard-earned: Purpose, without any profit, rarely survives.<\/p>\n<p class=\"font-secondary pt-md text-18 font-normal leading-1.5 text-grayscale-800\">The writer assisted with ad-hoc copywriting for Books Beyond Borders in 2022.<\/p>\n<p>Get more of Stomp&#8217;s latest updates by following us on:<\/p>\n<p>Join the conversation<\/p>\n","protected":false},"excerpt":{"rendered":"For the first two years of running Books Beyond Borders, founder Randall Chong did not draw a salary&hellip;\n","protected":false},"author":2,"featured_media":208061,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[72,3221,108889,191,61,60,8777],"class_list":{"0":"post-208060","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"tag-business","9":"tag-charity","10":"tag-community-voices","11":"tag-entrepreneurship","12":"tag-ie","13":"tag-ireland","14":"tag-social-enterprise"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/208060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=208060"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/208060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/208061"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=208060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=208060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=208060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}