{"id":214831,"date":"2025-12-28T15:39:07","date_gmt":"2025-12-28T15:39:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/214831\/"},"modified":"2025-12-28T15:39:07","modified_gmt":"2025-12-28T15:39:07","slug":"irish-supermarkets-supervalu-and-centra-to-cut-the-price-of-own-brand-butter-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/214831\/","title":{"rendered":"Irish supermarkets SuperValu and Centra to cut the price of own brand butter \u2013 The Irish Times"},"content":{"rendered":"<p class=\"c-paragraph paywall \">The <a href=\"https:\/\/www.irishtimes.com\/tags\/musgrave\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/musgrave\/\">Musgrave<\/a> Group has announced cuts of up to 15 per cent on their <a href=\"https:\/\/www.irishtimes.com\/tags\/supervalu\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/supervalu\/\">SuperValu<\/a> and <a href=\"https:\/\/www.irishtimes.com\/tags\/centra\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/centra\/\">Centra<\/a> own brand butter ranges in stores nationwide from Sunday. <\/p>\n<p class=\"c-paragraph paywall \">The grocery, retail and wholesale company say that the reductions will deliver savings of up to \u20ac0.60 per pack on own-brand Irish creamery butter products, including salted and unsalted options in both 227g and 454g pack sizes.<\/p>\n<p class=\"c-paragraph paywall \">This will see all SuperValu and Centra 454g own-brand butter products reduce from \u20ac3.99 to \u20ac3.39, while all 227g own-brand butter products will reduce from \u20ac2.39 to \u20ac2.09.<\/p>\n<p class=\"c-paragraph paywall \">The group adds that they understand the \u201congoing cost pressures\u201d facing households and remain focused on delivering value for their customers.<\/p>\n<p class=\"c-paragraph paywall \">\u201cWe continue to invest heavily in our own-brand range to ensure shoppers can access great quality products at the best possible prices.\u201d<\/p>\n<p class=\"c-paragraph paywall \">The 454g pack of Dunnes Stores Irish creamery butter currently has a price of \u20ac3.99 whilst its 227g own brand butter costs \u20ac2.39. 454g of Tesco butter is on sale at a price of \u20ac3.99 with its 227G pack also retailing for \u20ac2.39.<\/p>\n<p class=\"c-paragraph paywall \">Meanwhile, Switcher.ie\u2019s latest Cost of Christmas in Ireland study shows that a typical family of four spent \u20ac1,792 on <a href=\"https:\/\/www.irishtimes.com\/tags\/christmas\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.irishtimes.com\/tags\/christmas\/\">Christmas<\/a> 2025 \u2013 up \u20ac67.90 compared to last year\u2019s \u20ac1,724.<\/p>\n<p class=\"c-paragraph paywall \">Irish households would have spent 13 per cent more when shopping for Christmas food this year, as the average bill rose to \u20ac96.20.<\/p>\n<p class=\"c-paragraph paywall \">Commercial director of Switcher.ie Eoin Clarke said that for many households, Christmas is already the most expensive time of the year with their latest figures showing that it\u2019s getting even pricier.<\/p>\n<p class=\"c-paragraph paywall \">\u201cFood remains one of the biggest festive costs, and one of the areas where prices have risen most sharply.\u201d<\/p>\n<p class=\"c-paragraph b-it-article-body__interstitial-link\">[\u00a0<a aria-label=\"Open related story\" class=\"c-link\" href=\"https:\/\/www.irishtimes.com\/your-money\/2025\/12\/06\/why-100-feels-like-the-new-20-when-youre-doing-the-shopping\/\" rel=\"noreferrer nofollow noopener\" target=\"_blank\">Why are Irish supermarket prices still so high? Here\u2019s why \u20ac100 feels like the new \u20ac20 when you\u2019re doing the shoppingOpens in new window<\/a>\u00a0]<\/p>\n","protected":false},"excerpt":{"rendered":"The Musgrave Group has announced cuts of up to 15 per cent on their SuperValu and Centra own&hellip;\n","protected":false},"author":2,"featured_media":214832,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[72,85469,28995,61,60,85470,28993,4013],"class_list":{"0":"post-214831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-centra","10":"tag-dunnes-stores","11":"tag-ie","12":"tag-ireland","13":"tag-musgrave","14":"tag-supervalu","15":"tag-tesco"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/214831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=214831"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/214831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/214832"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=214831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=214831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=214831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}