{"id":221112,"date":"2026-01-01T04:52:16","date_gmt":"2026-01-01T04:52:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/221112\/"},"modified":"2026-01-01T04:52:16","modified_gmt":"2026-01-01T04:52:16","slug":"louise-mcsharry-four-beauty-products-that-genuinely-changed-the-game-in-2025","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/221112\/","title":{"rendered":"Louise McSharry: Four beauty products that genuinely changed the game in 2025"},"content":{"rendered":"<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-91174671_secondary indo-1d70522a_marginbottom4 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop4\" style=\"color:var(--color-primary-80)\" data-testid=\"title-summary\">It\u2019s rare for beauty products to live up to their claims \u2013 here are four standouts\n<\/p>\n<p><img decoding=\"async\" alt=\"Beauty innovations that made their mark in 2025\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/01\/e0b988c7-873e-4354-98c7-126fce84245c.jpg\" loading=\"eager\" width=\"100%\" data-testid=\"article-image\"  \/><\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_caption1 indo-300db776_none indo-91174671_secondary indo-66f0fec7_regular indo-1d70522a_marginbottom0 indo-1d70522a_marginleft0 indo-1d70522a_marginright0 indo-1d70522a_margintop3 indo-b48c4984_left\" style=\"color:var(--color-grey-60)\">Beauty innovations that made their mark in 2025<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Beauty innovation is something I always look at with a carefully appraising eye. Brands love to tell us that they\u2019ve created something entirely new, something which \u2018disrupts the industry\u2019 and \u2018changes the game\u2019, but the reality is that often that\u2019s not the case. Frequently, brand new products are just existing products with new packaging and a new ingredient or two. Sometimes, however, things actually are innovative. Other times, products are simply better than what\u2019s existed before. As we begin a new year, I thought I\u2019d recommend some products from last year which fall into those categories for me.<\/p>\n<p class=\"indo-ebe0ecc6_root indo-ebe0ecc6_paragraph indo-300db776_none indo-91174671_primary indo-1d70522a_marginbottom0 indo-1d70522a_margintop0 indo-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">1. K18 Airwash Dry Shampoo (\u20ac25-\u20ac49 via k18hair.ie) \u2013 This dry shampoo is an absolute game changer. Despite the name, it\u2019s not actually a \u2018dry\u2019 shampoo, it does actually spray liquid on the hair. Once you\u2019ve blasted your roots dry though, it is truly as though you\u2019ve washed your hair. This means that you don\u2019t just get an extra day out of your wash, you could actually get two or three. Odour is neutralised, oil is gone, it genuinely feels like magic. Unfortunately, innovation doesn\u2019t come cheap, so this is pricey for a product in this category. Still, I find its effectiveness means a bottle lasts a long time, so I\u2019m still getting bang for my buck.<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s rare for beauty products to live up to their claims \u2013 here are four standouts Beauty innovations&hellip;\n","protected":false},"author":2,"featured_media":221113,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[93,61,60,91559],"class_list":["post-221112","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-ie","tag-ireland","tag-louise-mcsharry"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/221112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=221112"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/221112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/221113"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=221112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=221112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=221112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}