As of January 1, Paramount Global shut down MTV\u2019s 24-hour music channels MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live in regions such as Australia, Britain, Ireland, France, Poland and Brazil.<\/p>\n
The decision to cease all 24-hour music channel broadcasts comes after Paramount\u2019s move to reduce costs across its global media portfolio, following its $US8.4 billion ($A12.6 billion) merger with Skydance in 2025.<\/p>\n
MTV\u2019s music channel played music videos on a 24-hour loop and was behind landmark events such as the world premiere of Michael Jackson\u2019s Thriller video and a 16-hour broadcast of Live Aid in 1985. The channel also launched the MTV Video Music Awards.<\/p>\n
MTV\u2019s flagship channel will stay on the air and prioritise reality TV and pop culture programming.<\/p>\n
As a sign-off, the music channel played the 1979 hit Video Killed The Radio Star, a symbolic choice as it was the first video that MTV aired when it launched in the US in 1981.<\/p>\n
After becoming a music tastemaker in the US, MTV expanded to Australia in 1987, airing for six years as a music video show hosted by Richard Wilkins.<\/p>\n
MTV was later reintroduced in Australia as a music video channel on Optus Television before being added to Austar and Foxtel.<\/p>\n","protected":false},"excerpt":{"rendered":"As of January 1, Paramount Global shut down MTV\u2019s 24-hour music channels MTV Music, MTV 80s, MTV 90s,…\n","protected":false},"author":2,"featured_media":223406,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[93,61,60,282],"class_list":{"0":"post-223405","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-entertainment","9":"tag-ie","10":"tag-ireland","11":"tag-tv"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/223405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=223405"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/223405\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/223406"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=223405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=223405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=223405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}