{"id":251451,"date":"2026-01-18T17:58:08","date_gmt":"2026-01-18T17:58:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/251451\/"},"modified":"2026-01-18T17:58:08","modified_gmt":"2026-01-18T17:58:08","slug":"inspiring-singapore-entrepreneur-is-proud-that-he-cleans-longkangs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/251451\/","title":{"rendered":"Inspiring Singapore entrepreneur is proud that he &#8216;cleans longkangs&#8217;"},"content":{"rendered":"<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">SINGAPORE \u2013 When Mr Shaik Nifael Nazeemuddin dropped out of pre-university because \u201cI didn\u2019t want to study any more\u201d, he did not imagine that his first job would involve cleaning grease traps \u2013 devices that separate grease from waste water. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The teen, who studied in the express stream at Nan Chiau High School, failed his O-level mathematics and combined science subjects in 2005. He retook them a year later and got into Millennia Institute in 2007, but after his first year-end examinations, he was ready to quit.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">His father, then a general manager at a waste management company, was furious at his son\u2019s decision. In a bid to convince him of the importance of school, he insisted that Mr Shaik earn his keep.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">So, the then 17-year-old turned up at dad\u2019s office in Ubi for an interview \u2013 he took the bus there from his home in Hougang, while his father drove to work. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cHe told me: \u2018You have no education and no experience. You should be thankful I\u2019m employing you,\u2019\u201d Mr Shaik, now 36, recalls. He would be paid $23 a day as a technician and could earn more if he did overtime work. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The first weeks in December 2007 were \u201cvery bad\u201d as he struggled to come to terms with his new reality, he says. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cMy friends were going to school and playing Counter-Strike. I was cleaning grease traps. It smelled so bad. I thought: \u2018What am I doing with my life?\u2019\u201d the chatty Mr Shaik recalls.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cThen I told myself: I already have one leg in. Make it or break it. That\u2019s when I decided to give everything to it.\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">He worked long hours to earn more, even sleeping next to grease traps when there was a three-hour buffer between jobs in the wee hours of the night. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Later, he joined the high-pressure water jet team to learn more technical skills. He discovered that being able to read and write English set him apart from the older workers, as he could communicate with clients easily, an asset his boss appreciated. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">By the time he left the company in late 2008 to do his national service, he was pulling in more than $3,000 a month as a senior technical specialist.  <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">After completing NS in 2010, he joined a specialist cleaning company for a year as an operations executive. His duties mainly involved using high-pressure jets to remove barnacles from vessels and equipment on Jurong Island. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Fourteen months later, he decided to heed his father\u2019s advice and embarked on a global diploma in marketing and marketing management at a private educational institution here. But he gave it up when he failed an important module. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">He was unsure of his next steps at age 22, but his father, who by then was working in another waste management firm, referred him to his company. It needed a manager to oversee operations, planning and sales for its 60-member team. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">He earned less \u2013 $1,900 \u2013 when he started in 2011, but picked up valuable skills such as negotiating a deal with a foodcourt operator to handle all 20 branches instead of just one.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">In two years, the then 24-year-old more than doubled his monthly salary and earned himself a company car, a red Mercedes-Benz C180, he says. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Mr Shaik\u2019s interest in entrepreneurship was sparked during his secondary school days. He recalls seeing schoolmates arriving in chauffeur-driven Mercedes-Benzes and Bentleys, only to find out that their businessman-fathers could not read or write English. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">In contrast, his highly-educated teachers drove more modest cars. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cI told myself: \u2018The only way I\u2019m going to make money is by doing business,\u2019\u201d says the former school sprinter, debater and National Police Cadet Corps member. <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/01\/d424de8ca23b43e2f5cf701854cd1dd2cec3605ce22cc28e43acd6fde0a5a4ae.webp\" alt=\"\" class=\"aspect-landscape flex items-start shrink-0 object-cover landscape article-landscape mobile:w-auto tablet:w-auto\" data-testid=\"image-test-id\" loading=\"lazy\"\/><\/p>\n<p class=\"font-eyebrow-baseline-regular text-secondary\" data-testid=\"inline-media-caption-test-id\">Mr Shaik Nifael Nazeemuddin (right) with some of his team from Jetters Incz. <\/p>\n<p class=\"font-eyebrow-baseline-regular text-placeholder\" data-testid=\"inline-media-credit-test-id\">ST PHOTO: BRIAN TEO<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Even though Nan Chiau was not a Special Assistance Plan school then, he faced a huge culture shock adapting to its focus on Chinese language and culture as a minority student. That included after-school activities in Chinese calligraphy and Chinese opera.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">That experience, together with the fact that he grew up in the Teochew heartland of Hougang, expanded his world view and gave him skills that would one day prove pivotal. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">In hindsight, he says: \u201cI went to the right school. My parents took me out of my comfort zone and my survival instincts kicked in. I started to look at life differently.\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Still, his foray into entrepreneurship at age 26 came quite by accident in 2015. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">His father was forced out of the company they worked at after a disagreement with its management, and Mr Shaik quit in protest.   <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Determined to strike out on his own, he approached Mr Kelvin Neo, an acquaintance in his 50s who worked in the same building. Mr Neo, who runs landscape company Ho Eng Huat Construction, had once asked if he was ready to be his own boss. Mr Neo spoke no English and Mr Shaik spoke very little Hokkien, but they had a good rapport.  <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">To his surprise, the older man immediately agreed to invest $200,000 into Mr Shaik\u2019s fledgling waste management company, Jetters Incz. He also introduced Mr Shaik to a corporate secretarial service to help him set up his new venture. Mr Neo never asked for the money back. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Mr Shaik says of the life-changing incident: \u201cIf I am shy, I will never learn and will die stupid.\u201d <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Starting a business proved to be harder than he realised, as he was juggling cash-flow issues while raising two young children with his wife Dania Nur Kay\u2019la Mohd Taib, 36, who helped him with sales. She is now Jetters\u2019 chief commercial officer and they have three kids aged eight to 16. <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ie\/wp-content\/uploads\/2026\/01\/7c979c78a3712fc443974de02e02f563da5e7f13578e277c776f242994f5dcb5.webp\" alt=\"\" class=\"aspect-landscape flex items-start shrink-0 object-cover landscape article-landscape mobile:w-auto tablet:w-auto\" data-testid=\"image-test-id\" loading=\"lazy\"\/><\/p>\n<p class=\"font-eyebrow-baseline-regular text-secondary\" data-testid=\"inline-media-caption-test-id\">Mr Shaik with his wife Dania Nur Kay\u2019la (second from right) and their children, (from left) Shaik Elfy, Davina Mikaela and Shaik Eshan.<\/p>\n<p class=\"font-eyebrow-baseline-regular text-placeholder\" data-testid=\"inline-media-credit-test-id\">ST PHOTO: NG SOR LUAN<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cIt wasn\u2019t easy, but I told him: \u2018Don\u2019t give up. Jetters is our baby, don\u2019t ever let it go,\u2019\u201d says Ms Dania.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Their hard work paid off and Jetters Incz pulled in $600,000 in revenue in its first year, thanks in part to big clients from his former company who signed up with him. Ten years on, its revenue is expected to hit the upper end of $3 million for 2025.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">In January 2025, it was named one of Singapore\u2019s 100 fastest growing firms in a ranking by The Straits Times and Germany-based global research firm Statista. The list was based on revenue growth from 2020 to 2023.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Jetters grew tremendously during the Covid-19 pandemic, thanks to Mr Shaik\u2019s foresight. He took his foreign workers out of dormitories just before the lockdown and was therefore able to take on more jobs. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">He also bought his first office property in Admiralty and subsequently sold it for a profit when he moved operations closer to Hougang, where he lives in an executive maisonette. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Mr Shaik says Jetters was one of the first in the industry to go digital. He plans to leverage on the Internet of Things to grow it into a technology company and is looking for a partner.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">While waste management may not have been his first choice of career at 17, Mr Shaik believes it is nothing to be ashamed of. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cWhen people meet me at gala events, I say: \u2018I clean longkangs.\u2019 They tell me, \u2018Don\u2019t say that\u2019, but how is that insulting?\u201d he says. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cI\u2019ve been overlooked, stepped upon, forgotten. It\u2019s normal. So, I never look at the glass as half empty. I like to see it as half full.\u201d <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Studying is not his forte, but Mr Shaik says he has had a longer career runway than his peers because of it and his mental fortitude has helped him stay the course. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cLife has been my best teacher.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"SINGAPORE \u2013 When Mr Shaik Nifael Nazeemuddin dropped out of pre-university because \u201cI didn\u2019t want to study any&hellip;\n","protected":false},"author":2,"featured_media":251452,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[72,191,61,60],"class_list":{"0":"post-251451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"tag-business","9":"tag-entrepreneurship","10":"tag-ie","11":"tag-ireland"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/251451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=251451"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/251451\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/251452"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=251451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=251451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=251451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}