In a timely move following Apple’s upcoming iPhone 17 reveal, Google released a cheeky Instagram video featuring its Pixel phone alongside an iPhone. Set in a field with chickens, the clip opens with iPhone struggling to teach the birds to sing, referencing a video Pixel had previously shown.<\/p>\n
Pixel then reveals the video of singing chickens, clarifying it was generated using its AI tool Gemini, and boasts that it can create videos of virtually anything. The conversation escalates when iPhone asks if Pixel also generated a video of turtles running an investment bank. Pixel confirms with an AI-generated clip, prompting an \u201cOh no\u201d reaction from iPhone before the scene shifts to turtles learning mathematics. The video ends with a shot of the Pixel 10 Pro.<\/p>\n
The Instagram caption read, \u201cWhen iPhone’s plans run afowl, Pixel promptly generates some helpful advice,\u201d framing the clip as both a demonstration of Gemini\u2019s capabilities and a humorous jab at its rival.<\/p>\n
Don’t miss:\u00a0ZUS Coffee’s playful billboard takes jab at Siti Nurhaliza: Industry players weigh in<\/a><\/p>\n The release of this video coincides with Apple’s iPhone 17 series launch on 19 September this year. The iPhone 17 series introduces Apple Intelligence, a suite of AI-powered features designed to enhance user experience. These include ‘Genmoji’, ‘Image Playground’, writing tools with ChatGPT integration, and live translation, all powered by the new A19 Pro chip.\u00a0<\/p>\n In August 2025, the Pixel 10 Pro was unveiled, showcasing Google’s advancements in AI and hardware. Powered by the Tensor G5 chip, it introduced Gemini Nano for enhanced AI capabilities, including “Magic cue” for contextual suggestions and “Pro res zoom” for up to 100x AI-driven zoom.\u00a0<\/p>\n MARKETING-INTERACTIVE has reached out for more information.\u00a0<\/p>\n Google isn\u2019t the only brand getting cheeky. Local players are also leveraging humor and rivalry in their marketing campaigns.<\/p>\n Most recently,\u00a0Farm Fresh<\/a> stirred up social media chatter with a Cream Hauz ice cream ad seemingly taking a dig at Magnum\u2019s iconic tagline. In a viral photo captured at a convenience store, a Farm Fresh poster sat next to Magnum\u2019s \u201cStick to the original. Like a Magnum is not Magnum\u201d ad. Farm Fresh responded with its own twist: \u201cLike the original, tapi harga berbaloi\u201d (\u201cLike the original, but more affordable\u201d). <\/p>\n Meanwhile, Wonda Coffee<\/a>\u2019s latest out-of-home campaign across major Klang Valley highways features music legend M. Nasir alongside its original milk coffee can drink. The billboards read: \u201cKopi Wonda kegemaran M. Nasir\u201d (\u201cWonda Coffee is M. Nasir\u2019s favourite\u201d). The campaign playfully references ZUS Coffee\u2019s recent OOH ad, which claimed M. Nasir and Siti Nurhaliza<\/a> were fans but added a disclaimer that the person named was actually a mathematics teacher from Alor Setar who enjoys karaoke.<\/p>\n Last year, Deliveroo<\/a> also joined the cheeky jab trend in Singapore. A Facebook ad used the \u201cYes, but\u201d format to poke fun at competitors Grab and foodpanda, promising free or unlimited delivery but revealing limits in the fine print. The final image promoted Deliveroo Plus, offering \u201cunlimited free delivery\u201d for orders above SG$15, subtly highlighting its edge over competitors.<\/p>\n Accelerate your brand\u2019s growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24\u201325 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond.<\/p>\n Related articles:\u00a0
Google puts AI to work in Australia, focusing on health over hype<\/a>\u00a0 \u00a0
Aunty M serves up laughs and ad tips in Google SEA’s first YouTube creator series<\/a>\u00a0 \u00a0
Apple’s CNY shot on iPhone 16 film is a nostalgic, dreamlike musical<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"In a timely move following Apple’s upcoming iPhone 17 reveal, Google released a cheeky Instagram video featuring its…\n","protected":false},"author":2,"featured_media":26373,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[22076,17585,6794,61,22075,4178,60,22077,10253,22078,22080,22079,80],"class_list":["post-26372","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ai-generated-video","tag-gemini-ai","tag-google-pixel","tag-ie","tag-instagram-campaign","tag-iphone","tag-ireland","tag-marketing-rivalry","tag-pixel-10-pro","tag-smartphone-advertising","tag-social-media-marketing","tag-tech-humor","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/26372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=26372"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/26372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/26373"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=26372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=26372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=26372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}