{"id":264687,"date":"2026-01-26T12:36:07","date_gmt":"2026-01-26T12:36:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ie\/264687\/"},"modified":"2026-01-26T12:36:07","modified_gmt":"2026-01-26T12:36:07","slug":"expanded-ad-opportunities-for-developers-in-march","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ie\/264687\/","title":{"rendered":"Expanded Ad Opportunities for Developers in March"},"content":{"rendered":"

Apple<\/a> is ready to begin offering app developers an expanded advertising opportunity.<\/p>\n

The new service, which allows for increased advertising by App Store developers during user searchers, will be available in March, the company said in a recent update<\/a>.<\/p>\n

\u201cWhen a user searches on the App Store, your ad can appear at the top of their search results,\u201d Apple said in the update, flagged in a report<\/a> Sunday (Jan. 25) from Seeking Alpha. \u201cAnd starting in March 2026, we\u2019ll be introducing more ads to increase opportunity in search results.\u201d<\/p>\n

The company noted that close to 65% of app downloads in the App Store take place directly right after a search.<\/p>\n

\u201cTo help give advertisers more opportunities to drive downloads from search results, Apple Ads will introduce additional ads across search queries,\u201d Apple said.<\/p>\n

Advertisers won\u2019t need to alter their campaign to qualify for new positions. Their ads will appear in the existing position either at the top of the search results or further down. If they have an active search results campaign, their ads will be automatically eligible for all available positions, though they can\u2019t select or bid for a particular one. From there, these ads are matched to user searches based on relevant keywords.<\/p>\n

Advertisement: Scroll to Continue<\/p>\n

\u201cIf your app isn\u2019t relevant to what the user is searching for, it won\u2019t be displayed \u2014 regardless of how much you may be willing to pay,\u201d Apple said. \u201cApple Ads considers both relevance and bids and doesn\u2019t put apps into auctions if they\u2019re not a good match.\u201d<\/p>\n

Apple added that its App Store ecosystem<\/a> has nearly tripled in the past six years, from $142 billion in 2019 to $406 billion in 2025.<\/p>\n

\u201cSmall developers in particular have done exceptionally well as their earnings increased by 76% between 2021 and 2024,\u201d the company said.<\/p>\n

In other Apple news, the company announced earlier this month that it had formed a partnership<\/a> with Google<\/a>, and that the next iteration of Apple\u2019s Foundation Models would be based on Google\u2019s Gemini and cloud technology.<\/p>\n

Those models will support new features for Apple Intelligence \u2014 the company\u2019s AI system \u2014 such as a more personalized version of its AI assistant, the companies said.<\/p>\n

Weeks later, Bloomberg News reported that Apple is aiming to increase the capabilities<\/a> of Siri, transforming the digital assistant into an AI chatbot later this year using a custom model provided by Google.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple is ready to begin offering app developers an expanded advertising opportunity. The new service, which allows for…\n","protected":false},"author":2,"featured_media":264688,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1149,78349,17980,936,21203,61,60,43,179,80,181],"class_list":["post-264687","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-advertising","tag-app-developers","tag-app-store","tag-apple","tag-apple-app-store","tag-ie","tag-ireland","tag-news","tag-pymnts-news","tag-technology","tag-whats-hot"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/264687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/comments?post=264687"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/posts\/264687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media\/264688"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/media?parent=264687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/categories?post=264687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ie\/wp-json\/wp\/v2\/tags?post=264687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}